Consumer Behaviour and the British Food Market Henry Matthews. Writtle College. England

Writtle College Brick House Farm Essex UK

Consumer Behaviour and the British Food Market The British consumer Consumer behaviour and the market Supermarkets Challenges and concerns

UK Population ONS 2004 UK Socio-Demographics

Population

UK Population by Age UK Socio-Demographics In next 25 years those over 65 will be more than 20% of the population Average age 38 in in 2031

People change the place where they live, cities losing population to the surrounding rural areas and towns. UK Net Migration UK Socio-Demographics

The numbers and social profile of people varies for each region, allowing potential for targeting specific consumer segments. UK Socio-demographic Groups UK Socio-Demographics

Changes in Family Type UK Households Marriage is less popular Fewer children who tend to be born later More people living alone Increase in single parent families

The working population has increased by nearly 4 million in the last 15 years. This has resulted in more money being available to spend in the market UK Employment Changing Working Population

The majority of the increase in the working population is made up by women. Women’s Role in Employment ONS 2003 UK Employment

Comparisons of Hours Worked UK Employment

Over 2.5 million people have arrived in the UK since 2000 There are around 2 million Asian and 1 million Black people living in the UK UK Immigration & Ethnicity