Carlsbad Grand Prix Expo Benefits Sunday, July 19, 2015

CGP Info The Carlsbad Grand Prix is a cycling criterium circuit along a 0.9 mile closed course that loops through Armada Drive and Fleet Street in Carlsbad. The finish boasts a sweeping view of the Pacific Ocean. This full day of races will feature more than 600 junior, amateur, professional, and Paralympics hand cyclists racing in timed races for prizes and/or cash in front of 3,000 spectators. Additionally, the Carlsbad Family Fun Race adds an additional 500 participants. This all day event includes free spectating and a Healthy Lifestyle expo open to the public, including music, food, bike rodeo, games, plus more fun things for families to check out, hang around, and enjoy! Television, radio, and print media will be in attendance covering this national level racing event. July 20, 2014

Demographics The Carlsbad Grand Prix has a broad demographic appeal within the Carlsbad community, greater San Diego community, and nationwide. A highlight of the event is the Carlsbad Family Fun Race for children of all ages. This unique one-hour event where families will race around the same course as the pros and build up more chances for raffle prizes for the most laps. This will bring families together to celebrate the outdoors, a healthy lifestyle and fitness The event will host more than 3,000 direct entrants and spectators, which does not include “walk-ins” from normal business activity. This event will attract people of all ages and economic scales to participate, be entertained, and support the local economy. July 20, 2014

Mission The mission for the Carlsbad Grand Prix is to provide: a racing venue and energy similar to the Dana Point Grand Prix within 2 years time (i.e., a nationally ranked invitational event.) a family-friendly fun community event, with an expo hosting an exciting array of vendors and local business involvement similar to the Sea Otter Classic. The event seeks to highlight Carlsbad as a livable city with a vibrant and cycling friendly infrastructure with services available for entire families. July 20, 2014

Marketing Reach Cycling is one of the highest participation sports in the United Sates with over 4.1 million annual participants. Cycling feeds the growing desire to stay younger and healthier throughout life. Riding is a “green” sport. Cyclists are more affluent, better educated and more technically savvy than their counterparts. Criterium racing provides the excitement of NASCAR with closer access to racers and at more cost effective levels. Sponsors receive direct access to over 600 race entrants and over 3000 spectators and walk-ins at CGP, beyond social, print, and radio media received by Tens of Thousands in the lead up to the event. July 20, 2014

Expo Dollars Carlsbad, CA is striving to attain a Bicycle Friendly Community designation from the League of American Cyclists. They have installed or are installing 100 bike racks throughout the village. The backing of the town event planning commission and police is secured for the CGP. The application to receive guaranteed grants from the city is secured. This is a sponsorship driven event; not a race or event entry fee driven event. The sponsorship dollars will cover operating cost on a non-profit basis with overages allocated to our designated beneficiaries. July 20, 2014

Expo Gold: $300 Inclusion in social media (Facebook/Twitter/Blog) promotions of event Logo placement and link on Expo page of event web site Exposure in all promotional & collateral materials sent to over 600 criterium race entrants and 500 family fun race entrants Company logo on event clothing (if applicable) Premiere double booth space (10' x 20') for CGP July 20, 2014

Expo Silver: $250 Inclusion in social media (Facebook/Twitter/Blog) promotions of event Logo placement and link on Expo page of event web site Exposure in all promotional & collateral materials sent to over 600 criterium race entrants and 500 family fun race entrants Company logo on event clothing (if applicable) Premiere booth space (10' x 10') for CGP July 20, 2014

Expo Bronze: $200 Inclusion in social media (Facebook/Twitter/Blog) promotions of event Logo placement and link on Expo page of event web site Exposure in all promotional & collateral materials sent to over 600 criterium race entrants and 500 family fun race entrants Company logo on event clothing (if applicable) Booth space (10' x 10’) for CGP July 20, 2014

Social Media Twitter: Facebook: Web Site/Blog: July 20, 2014

Management Team Fred Muir, Event Director Stephen Farner, Expo Coordinator Bryon Black, Registration Steve Ummel, Finance Don Levy, Volunteer Coordinator Promoted by The Swami’s Cycling Club, a 501(c)3 Charitable Organization based in Southern California. July 20, 2014

Contact Fred Muir Event Director Swami’s Athletic Association 6965 El Camino Real, Suite 105 PMB #119 Carlsbad, CA July 20, 2014