Brand Semiology Session Two. Culture Beliefs – The CEO/ME – The senior management team – The employees Values – The products/services – The customer –

Slides:

Advertisements

Similar presentations

“Companies fail when they become complacent and imagine that they will always be successful. So we are always challenging ourselves. Even the most successful.

Advertisements

The Commitment Initial training will centre around short, foundation training in the theory and practice of sustainability as related to the Water Corporation.

How can coaching mean more to a school than just having the hard conversation? Jeremy Beard Senior Adviser Department of Education and Early Childhood.

M. Saleem K.E.S.C. Pakistan. Customer service is an organization' s ability to supply their customers' wants and needs. Any reputable organization should.

© 2005 Preliminary Course: Nature of Religion and Beliefs. This sheet may be photocopied for non-commercial classroom use only. CHARACTERISTICS OF RELIGION.

Quality Management Training Quality circles Bench Mark Kaizen.

A Level Playing Field – Implementing Change at Organisation Level

Corporate Reputation Management Introduction to the Unit Unit Leader: Dr Jane Tonge.

 Competitive employment  Zero exclusion  Job search relates to individual preferences  Job search is immediate  Employment specialists and clinical.

Native American History in 4 th and 5 th Grade Using Oral History in the Classroom.

Understanding Organisational Context 2e

Chapter 3: Understanding

Burgh House Training & Development Becoming Customer-Focused A study in organisational transformation.

Levels of management Functions of managers Managerial skills Management styles Management.

Leadership Cases Group Presentation Instructions.

Organizational Culture Richard Hopper Workshop on Strategy for the New University - Kazahkstan Senior Education Specialist The World Bank December 17,

Brand Semiology Session Five. Media ‘packaging’ When a new brand is launched it is promoted through a range of media. What media might be used to promote.

Company Brand Image Development Clive Woodger SCG London “a great place to work”

IBCT was founded in Dedicated Members of Staff including 30 Senior Consultant Specialists IBCT Consultants are the largest team in the industry.

DEVELOPING AWARENESS OF CULTURAL DIVERSITY Some whole school approaches.

Division of Student Affairs Student Staff Training.

Part C – CHANGE MANAGEMENT AS (3.1): Demonstrate understanding of how internal factors interact within a business that operates in a global context.

Values, Attitudes, Emotions, and Culture: The Manager as a Person chapter three Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

ABCN… the missing piece. Alliance Academy of Business Center Management Preparing Yourself and Your Team for Success!

What is cultural competency? Cultural competency is a person’s ability to effectively understand, communicate with and interact with people of all cultures.

ORGANIZATIONAL CULTURE: CORPORATE CULTURE IN ORGANIZATION Prepared By: Claudyne Garro.

Organisational Culture Lecturer: Eric Vassilikos.

Lighthouse Junior Our School Metaphor. Governance Curriculum Climate Staffing WE WILL EXAMINE THE FOLLOWING TOPICS:

Chapter 4 Developing and Sustaining a Knowledge Culture

Chapter 4 Developing and Sustaining a Knowledge Culture

The Civil Rights Movement Jennifer Anderson Social Studies Technology Project 7th Grade ED

©The Highland Council/Eric Young The Highland Council Learning and Teaching Reflection Framework Extending formative assessment Purposes, principles and.

The Multiplayer Classroom: Designing Coursework as a Game by Lee Sheldon A Book Study by Daniel Henry.

1 SUPPORTING PEDAGOGICAL CHANGE IN NMR SCHOOLS PROJECT Briefing of NMR secondary schools 11 February, 2010 Jean Russell, Graeme Jane, Graham Marshall.

‘Philosophy for Children’: deepening learning. The impact of ‘thinking through philosophy’ on pupils’ learning  The primary children in this Scottish.

International Trade Project Chapter 7 Business Management &Technology.

ECONOMICS Encourage Enterprise and Entrepreneurial Skills Unit 9 Project.

Occupational Health Collaborative Project Developing a Business Case 13 December 2011.

Introducing Historical Thinking. Four Concepts of Historical Thinking Historical Significance Cause and Consequence Continuity and Change Historical Perspective.

11 Setting Direction Broad Scanning Intellectual Flexibility Seizing the Future Political Astuteness Drive for Results Self Belief Self Awareness Self.

Financial Accounting D.V. Ramana. Introduction Course Outline Group Assignment Evaluation: –Quiz –Mid and End Term Examinations –Grading Pattern Books.

Andy Rennison 3BM Managing Director Safeguarding and Supporting Young People Delivering Differently Workshop 5 th June 2015.

Brand Semiology Session Four. The Customer and The Brand Product development Customer profile Market demands Competitive activity Innovative idea.

Brand Semiology Session Three. The image of a product Name Graphics Shape of logo Colours associated with it Packaging.

Managing Quality & Risk Week 6 – 15 October Quality Monitoring and Controlling Processes Module leader – Tim Rose.

November 2011iTEC - Designing the future classroom1 Maureen Haldane Senior Research Fellow MMU WP Leader (Evaluation of Large-scale Pilots) iTEC: Learning.

Unit 1: Exploring Business Activity Strategic Planning Process.

MWE Campus Improvement Team December Look. Listen. Learn.

Unit 155 Understanding how individuals and teams contribute to the effectiveness of a retail business.

Reflective Learning An Overview.

Migration Case Study: Sheffield

Theme 1: Marketing & People

School Sport Organsing Crew

Quality Customer Service

Migration and Sheffield

Explain the ways in which culture provides the framework and foundation for how work is accomplished and what activities and practices are valued in.

Globalization and Identity

Priming the Next Generation

Communications as a Leader

Finding the Civic Learning in Your Classroom

Explain the ways in which culture provides the framework and foundation for how work is accomplished and what activities and practices are valued in.

Shared Assumptions - taken for granted - not conscious

Learning that deepens knowledge and understanding

Chief Executive Officer’s Team

Leadership of and for learning

The Fundamentals of Business Which of these is the most important?

Bell Ringer 10/05/2016 How did the quota laws from 1921 and 1924 limit migrants? How did the Immigration Act of 1965 change immigration? What is brain.

Management, Leadership, and the Internal Organization

Globalization and Identity

Presentation transcript:

Brand Semiology Session Two

Culture Beliefs – The CEO/ME – The senior management team – The employees Values – The products/services – The customer – The staff – Internal politics CEO Senior manager Middle manager Staff Middle manager Staff Senior manager Middle manager Staff Senior manager Middle manager Staff Senior manager Middle manager Staff

Myths and legends History of the organisation Stories about the leader Things that attach status to the organisation

Ethos Expectations – of the product or service – of the staff – of the management Commitment – action that will be taken in a range of situations

The Power of Images Shapes Objects Colours

Presentations

Brand analysis

Assignment The Supermarket Challenge Research the supermarket you have been assigned and create a report covering the headings given on the assignment sheet. Work with your group to create a comparison for presentation at the next session.

How to succeed Involvement Interaction Exploration Independent thinking Cooperation Collaboration Preparation Classroom activity Assignments Team work Presentations Examination