Cell-1 Stars Cell-2 Question Mark Cell-3 Cash Cows Cell-4 Dogs

Star represent the best long-run opportunities like growth and profitability in the company’s portfolio. These businesses require huge investment to maintain and expand their market share.

These businesses are saturated, mature markets with intense competition and low profit margins, because of their week positions. Well-managed dogs can be useful component of a business portfolio.

These businesses have strong position and minimum investment requirements for growth. These businesses often generate cash in excess of their needs.

These businesses has considerable apple because of their high growth rate yet present questionable profit potential because of low market share.