POSTERTHING IS A FACEBOOK APPLICATION THT ALLOWS YOU TO TAKE TAGGED FACEBOOK PHOTOS AND TURN THEM INTO YOUR VERY OWN POSTER. WHICH CAN THEN BE PRINTED.

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Presentation transcript:

POSTERTHING IS A FACEBOOK APPLICATION THT ALLOWS YOU TO TAKE TAGGED FACEBOOK PHOTOS AND TURN THEM INTO YOUR VERY OWN POSTER. WHICH CAN THEN BE PRINTED AND SENT DIRECT TO YOUR DOOR. FOR A SMALL COST. BRIEF: INCREASE AWARENESS AND USE OF THE APPLICATION AMONG CHOSEN TARGET MARKET OF: UNIVERSITY STUDENTS AND YOUNG PARTY GOERS. WOMEN 18-30

STRATEGY ONE: DISPOSABLE MEMORIES BRANDED DISPOSABLE CAMERAS AS HANDOUTS AT VARIOUS INSTITUTIONS. *BRANDING ON EACH PHOTO *CHOICE OF ARTWORK ON THE CAMERA OBJECTIVES: *EXPERIENCE THE BRAND AT AN EVENT *TAKE THE BRAND HOME *DEVELOP PHOTOS WITH BRANDING ON THEM *USE EXPERIENCE PHOTOS ON FB FOR POSTERTHING POSTERS

STRATEGY ONE: DISPOSABLE MEMORIES COSTINGS £6.53 PER UNIT FOR 500 (£3,265) £2.51 PER UNIT FOR (NATIONAL) INCLUDES *FLASH *12 PHOTOS *CLEAR PACKAGING *BRANDING ON EACH PHOTO *CUSTON ARTWORK ON THE CAMERA CAMPAIGN IS NOT COST EFFECTIVE

KEEP THE IDEA CHANGE THE STRATEGY OUR TARGET STILL LIKE PHOTOS SO WHY NOT TAKE THEM FOR THEM?

STRATEGY TWO: POSTER THING AMBASSADORS STUDENT AMBASSADORS AT PARTICIPATING INSTITUTIONS. TAKE PHOTOS OF GROUPS OF FRIENDS DURING FRESHERS EVENTS HAND OUT CARDS TO INFORM STUDENTS WHERE TO GET TO THE PHOTOS AMBASSADORS ATTACH THEM TO THE APPLICATION ALBUMS ARE DEVOTED TO EACH INSTITUTION WATERMARK EACH PHOTO WITH POSTER THING BRANDING IN THE BOTTOM RIGHT CORNER

COSTINGS 10p/h for 4 hours (3 hours at peak time in venue another hour to upload the photos) £40 per night per academic institution WE WONT BE ABLE TO MEET ALL THE INSTITUTIONS *DUE TO COST I BELIEVE A CHOICE OF THE UNIVERSITIES WITH THE “BEST NIGHT LIFE” WOULD BE ADVISABLE STRATEGY TWO: POSTER THING AMBASSADORS

STRATEGY ONE: DISPOSABLE MEMORIES TEXT HERE