Emotional Design Jim Foley February 2012. Problem! What don’t guidelines, styleguides, patterns address? ??????? UI Design - Georgia Tech2.

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Presentation transcript:

Emotional Design Jim Foley February 2012

Problem! What don’t guidelines, styleguides, patterns address? ??????? UI Design - Georgia Tech2

What is nor Addressed? Beyond features and ease of use…. Useful + Usable ≠ Desirable Making a UI fun, attractive, enjoyable, desirable, hip Making users want to use a UI if use is discretionary The overall user experience  Which is in part (maybe in whole) an emotional experience as much as a rational experience UI Design - Georgia Tech3

Compelling User Experiences How know one when see one? What are some means to that end? UI Design - Georgia Tech4

Compelling User Experiences Beyond usability to psychology of rewards, of “feel good”  Challenges / competition  Achieve status –Google news badges –Samsung…  Recognize achievements UI Design - Georgia Tech5 From Anderson, Seductive Interaction Design

Taking off from Maslow UI Design - Georgia Tech6 From Anderson, Seductive Interaction Design

Simple (positive) Example UI Design - Georgia Tech7 Playful!! Fun!! Pleasurable!!

Simple (Negative) Example Conveying success in red  More joyful ways to do it? UI Design - Georgia Tech8 From Anderson, Seductive Interaction Design

Exclusivity Snobbery  UI Design - Georgia Tech9 Another kind of emotion …..

Establishing Trust Appearance  Bank buildings Extra security measures  In some sense, the analog of old-style banks with their heavy stone walls, bars on windows UI Design - Georgia Tech10

Utilitarian vs. Attractive UI Design - Georgia Tech11

Utilitarian vs. Attractive UI Design - Georgia Tech12

Questions Why is Facebook more fun than ? Why is twitter so popular? How is status conveyed in various social media? In multiplayer games? What is the power of customization? UI Design - Georgia Tech13

Feathers iPhone Twitter App is Fun! UI Design - Georgia Tech14

Why Did Clippit Fail? Microsoft circa Pops up when thinks it knows what you are doing UI Design - Georgia Tech15

Linkedin – Updating Profile UI Design - Georgia Tech16 Updates to list are animated

Circling Back to the Psychology Typology of Cognitive Pleasures (in no particular order) 1. Discovery - User experience as exploration of new territory 2. Challenge - User experience as obstacles to overcome, goals lying just beyond current skill and knowledge levels 3. Narrative - User experience as story arc (user on hero's journey) and character identification 4. Self-expression - User experience as self-discovery and creativity 5. Social framework - User experience as an opportunity for interaction/fellowship with others 6. Cognitive Arousal - User experience as brain teaser 7. Thrill - User experience as risk-taking with a safety net 8. Sensation - User experience as sensory stimulation 9. Triumph - User experience as opportunity to kick ass 10. Flow - User experience as opportunity for complete concentration, extreme focus, lack of self- awareness 11. Accomplishment - User experience as opportunity for productivity and success 12. Fantasy - User experience as alternate reality 13. Learning - User experience as opportunity for growth and improvement UI Design - Georgia Tech17 Kathy Sierra’s Creating Passionate Users blog Are there others – is this a complete taxonomy?

To Learn More Google  “emotional user interfaces”  “affective user interfaces” Books, blogs, papers