THE NEW MULTIMEDIA PLAYER DEVELOPING PROJECT Team Members: Anum, Si, Seun & Robert

BRIEF INTRODUCTION TO OUR CASE INTERNATIONAL PROJECT CRITERIA CONCLUSION

sasken Founded in 1989 A communication software company based in India Provides research and development outsourcing services to leading wireless device vendors. International company -Headquarters in Bangalore -subsidiaries in China, Finland, Japan, Mexico and U.S

The Case Analysis Deliverables: the new multimedia player with a custom codec. Major stakeholders: Sasken PM, Sasken project team, Japanese clients( operators, phone vendors, customers) Challenges: distant market, cultural difference, language barriers, communication & co- ordination problems

Characteristics of an International Project AttributeThe Sasken Project Organizations The organization has offshore sites in Japan, China, U.S and more Systems and Technology Multiple systems that require local knowledge and support Society Working across cultures, variable mobile phone industry Company CultureVariations in each area due to local factor and history of the firm in each location

AttributeThe Sasken Project Organization Shift from the US-and European-type programming model to Japanese styles Self-interest Sasken develop team, client integration team, client’s specialized testing centre, operator field testing team Regulation Adopt a keiretsu-style environment( highly collaborative in nature)