Selling Secrets
Lesson Goals: Define, develop and improve salesmanship skills Differentiate various types of selling Learn a variety of communication techniques in selling Selling Secrets
Definition of Salesmanship Ability to understand customer needs and wants Translate needs and wants into product or service to sell Everything you do on behalf of business Selling Secrets
Salesmanship Involves Application Of… Energy Motivation Persistence Knowledge Communication Problem Solving Positive Attitude Selling Secrets
Beware of “Marginal Business Attitudes” Limiting work effort Avoiding what needs to be done Underpricing Disliking challenge Being all things to all people Selling Secrets
Selling Situations Selling Secrets Direct Retail or personal selling Indirect Wholesale
Relationship Selling Involves… Selling Secrets Service Opportunity Trust
Principles of Non-Manipulative Selling Professionalism Shared Goals Trust Understanding Appreciation Partnering Selling Secrets
Selling is everything you do on behalf of the business. Selling Secrets
Networking: Becoming involved in events, people, and places. Selling Secrets
Types of Networking Selling SecretsFormal Establishes business credibility Example: Professional Organizations Informal Increases contact with other businesses Example: Civic Groups
Keys to Selling Organize Adapt to situations Anticipate situations Network with other business Practice your skills Selling Secrets
Seven Steps in Selling 1.Prospecting 2.Preparing 3.Approaching 4.Presenting 5.Dealing with Objections 6.Closing 7.Follow up Selling Secrets
Know the Objections to Closing a Sale Selling Secrets No need No hurry No trust No money No desire
Closing the Sale Selling Secrets SuggestOfferSummarizeApprove
Don’t forget to ASK! Selling Secrets