Business Communication MGM 2101 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia

Unit 1 Organizational Communication Importance of business communication Communication process  barriers  listening Organizational documents Effective documents  benefits  costs  criteria

Unit 2 Business Writing Criteria  purposeful  economical  reader-oriented Audience analysis  types  adaptation

Unit 3 Writing Business Documents Phase 1  purpose  audience identification  message adaptation - reader benefit - you-attitude - simple language - non-bias language - positive emphasis - polite

Unit 4 Research, Organize and Compose  Phase 2  research – sources of information (primary and secondary)  organize – cluster, outline, pattern  compose – impact, word choice, sentence structure, paragraph

Unit 5 Revise, Evaluate, Proof read Phase 3  revise - clear, conversational, concise, parallel  proof read - spelling, grammar, number, punctuation, format  evaluate - purpose achieved?  - feedback  - read aloud

Unit 6 Basic Business Message Patterns Direct  request or inform message early  elaborate or explain  close positively Indirect  begin with a neutral note  provide justification  close with a friendly note