1 Outline ● Truehits.net ● Thailand Internet Users  Cookies Approach

2 Truehits.net ● Truehits.net gives the web statistics service to web sites in Thailand started from 2003 ● The member website: 10,423 sites including sanook.com, kapook.com, mthai.com, manager.co.th ● The member websites will put the javascript code from truehits.net into their page. ● When visitors surf the web site, a piece of information is sent to truehits.net server. ● By analyzing pieces of information from all member sites, we can obtain the Big picture of thailand internet usage behavior.

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5 Intenet Usage Growth (Daily Pageviews) Max Pageviews: 112,080,398

6 Intenet Usage Growth (Daily UIP) Max UIP: 1,091,526

7 Thailand Internet Statistics 2007

8 How many Internet Users in Thailand ● We try on by counting unique cookies (computers) ● Conservative Estimation: a computer/user

9 Internet Users Growth (Daily) source: truehits.net Max Visitors: 3,546,218 Domestic Visitor: 3,171,148

10 Estimated Domestic Internet Users (Monthly)

11 Estimated Domestic Internet Users (Monthly)

12 Conclusion ● By counting the Unqiue cookies, we found that the daily internet users (computers) in thailand reach 3,500,000 users ● We tried on to estimate the number of internet users in thailand by counting the Monthly Unqiue Cookies ● However, according to the cookie deletion, the number users could be over-estimated. ● By counting cookies visiting > 1 day during one month period, the number of user internet in thailand should not be less than 8 Million users ( Conservative)

13 Which Search Engine?

14 Operating System

15 Web Browsers

16 Screen Resolutions