5 th Birthday Campaign: Microsite and Social Media KMS Project HIPNet Meeting June 15, 2012.

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Presentation transcript:

5 th Birthday Campaign: Microsite and Social Media KMS Project HIPNet Meeting June 15, 2012

Knowledge Management Services (KMS) Project Woman-owned small business contract Ceiling: $20,132,000 Period: March 2011-March 2014 COTR: Jeff Evans, SPBO Alternate COTR: Bob Emery, HIDN Technical Advisor: Tara Lewing, PRH Prime: Insight Systems Corporation Subcontractor: John Snow, Inc.

KMS Contributions to the 5 th Birthday Campaign Development of microsite on USAID GH Website, Creation of social media strategy in conjunction with USAID GH and LPA Collaboration with campaign partners Implementation of social media strategy Creation of fast drawing animation Monitoring and evaluation of results

Website Statistics 58,245: Site Visits 46,969: Unique Visitors 142,678: Page Views 13,847: Referrals from Twitter 6,250: Referrals from Facebook 1,046: Referrals from E-cards

Social Media Statistics: Twitter Total: 5,808: Retweets or Mentions since launch 117,335,685: Potential Reach 2,411: Followers (1167 new this week) 215M: impressions of #5thBDay on April 23 Yesterday: 1,191 Retweets or Mentions 79,277,254 impressions on #5thBDay

Social Media Statistics: Facebook and YouTube Facebook Page: 775 likes and 132,933 total reach yesterday alone YouTube Page: 6,536 views