Anna Lucas Caitrin Dolan Cody Chaplain Justin Grubb Mike Cochran

Introduction Evaluated satisfaction with the marketing program overall as well as satisfaction with the marketing program’s ability to prepare/educate students on skill sets based on marketing/business classes. Measured satisfaction with the marketing faculty overall and on various characteristics of faculty. Understood student perceptions of required and elective classes in the marketing major. Identified subject matter in the marketing program that needs to be added or more greatly emphasized. Determined students’ likelihood of recommending the marketing major. Evaluated satisfaction with support elements of the marketing program to include such things as advising, internship and job placement assistance, facilities, etc. Identified improvements to be made to the marketing program. Determined the involvement of marketing majors in various university activities and organizations. Identified students’ post-graduation plans. Described relevant student demographic data that may be used to make comparisons between groups.

Conclusions Overall Satisfaction Marketing Faculty –Three highest characteristics of satisfaction –Three lowest characteristics of satisfaction

Conclusions Student’s perceptions of the Marketing classes –Ranked high Marketing Study Abroad Marketing Internship Professional Selling –Ranked low Supply management Logistics International marketing Most beneficial class

Conclusions Electives that students would like to see: –Sports marketing –Event planning –Public relations Subject matter to be emphasized –Sales/selling –Advertising –Real world experience

Conclusions There is a strong likelihood that the respondents would recommend the Marketing major. Satisfaction of support elements

Conclusions Suggestions for improvements Involvement of respondents in various university activities and organizations Post graduation plans

Recommendations Improve faculty in deficient areas Career Center Improve quality of classrooms

Recommendations Improve classes that students believe are least beneficial Offer more electives Emphasize certain courses

Recommendations Offer more job and internship placement opportunities Offer separate concentrations Require internships to graduate