Welcome to the Twelfth Annual Investor’s Meeting

Thank You

Fredericksburg Regional Alliance Public/Private Partnership City of Fredericksburg Caroline King George Spotsylvania Stafford  61 Private Sector Investors

Economic Development Team  City of Fredericksburg – Karen Hedelt  Caroline County – Gary Wilson  King George County – Nicole Thompson  Spotsylvania County – Tom Rumora  Stafford County – Tim Baroody

Impact of Recession: A Regional Perspective  Certain segments of the business community impacted more than others  Perceptions of the region’s economy depends on what business you are in  Many people still do not “feel” the recession is over

Marketing Activities to Generate More Business           Centre Court

Marketing Activities to Generate More Business           UMW Dahlgren Education & Research Center

Marketing & Networking Activities  14 Marketing Events  15 Legislative & Political Receptions  19 Speaking Engagements  103 Networking Activities & One-on-One Meetings Health South All designed to attract attention to and generate calls

Representing the Region  Handed out over 700 business cards  Answered 1,510 in-bound business calls  Provided marketing and business product information to 364 inquiries Mary Washington Hospital

 Provides a positive picture of what demographics mean to our region  Positive interpretation of data – Business Connecting with Customers  Represent each locality fairly with equal access to land the project  Essentially, when calls come in, the FRA puts enthusiasm on the line Mission

Demographics within 15-mile radius  Homes with $100k+ Income: 27,986 (29.7%)  Population with College Deg: 67,358 (39.3%)  Total Population: 269,584 (Age 25+: 171,394)  Median Age: 34.3yrs. Customized Maps Locate the Customers

Demographics Help Existing Business Are you utilizing our free services?  Best location for financial investment  Targeting consumer demographics and projected spending patterns  Property searches aligned with strong demographic data  Locate competing businesses HCA Spotsylvania Regional Medical Center

Corporate Executives Looking for a New Location Ask Interesting Questions  “Please send a copy of your major league sports team schedule for the season”  “Include a map of your metro stops near large public facilities”  “Include information on your trauma center” McKesson

Challenges in Marketing  Need Meaningful High-Impact Budget  European Executives’ Knowledge of U.S.  Targeting How a Decision Maker Will React to Information

Forecast Impact of BRAC  Russell-Knox Building 5 Agencies 3,200 Government Workers  Positive Impact of UMW Partnership with Higher Education  Closer Proximity to Defense Bases  Cluster Effect: 350 Government Contractors to 875 Quantico Corporate Center

Fredericksburg Regional Alliance at the University of Mary Washington

Economic Newsletter

Main Street America is the Customer of Higher Education Higher Education  Major part of our regional economy  Impacts competitiveness of labor force’s #1 issue  Facilitator of “life long” learning – upgrading skills  Investing in America’s #1 resource

Higher Education and the Economy:  60% of current unemployed have a high school degree or lower  Core skills – Related to predicting job performance William Anderson Convocation Center

FRA/UMW Line of Communication Getting from Meta Braymer

Germanna Community College Academic Services Building

Eagle Village at UMW

Main Street Benefits of FRA/UMW Partnership  Knowledge of cultural business traditions  Language translations  Analysis and regional studies  Global teleconferencing facilities  Presence of International students  Internships available

Bell Curve Graph to come What Businesses are Telling Us..

The Economic Future of the Region  Strategic location near Nation’s capital remains in play  Infrastructure in place  Leadership of Higher Education engaged in increasing competitiveness  Next Stage: More Corporate Locations

Looking to the Future Question for Consideration: What is in the best interest of the region?