PRINCIPAL OFFICE KARACHI. Market: A market is a group of people with common characteristics and common needs for a product. Marketing: Marketing is a.

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Presentation transcript:

PRINCIPAL OFFICE KARACHI

Market: A market is a group of people with common characteristics and common needs for a product. Marketing: Marketing is a series of management processes based on a person’s OR Organization’s interaction with, and understanding of, existing and potential customers, that enable it to provide them with what they need and want. Market Segment and Segmentations: P. Kotler defines a Market Segment as:

MARKET SEGMENTATION: The market for insurance products can be segmented in a number of ways in order to group together customers with relatively uniform demands and needs. Insurance products and services can be tailored to match the requirements of two major segments within any domestic market. 1. Business customers who need insurance product. 2. Individual customers who need insurance product.

Like all other services, life insurance also needs marketing to be popularized. Remember it is seldom purchased and almost always sold. The need satisfying ability of life insurance especially the Protection Component of it, is the most effective tool in your hands to sell it.

FIELD MAN POWER DEVELOPMENT DEPARTMENT DEVELOPED BY: MOSHIN ABBAS & KASHIF HASHMI F.M.D P.O, KARACH