Technology Practice Cultural Organizational Technical Aspects technology practice.

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Presentation transcript:

Technology Practice Cultural Organizational Technical Aspects technology practice

SMCR Model SourceMessageChannelReceiver EncoderDecoder Feedback

Convergence  Technical  digitization  Industrial Convergence  conglomeration

Digitization Analog -- wave Digital -- on/off Sampling

Mass Comm Theory Mass view Contemporary view Strong, weak, mitigated effects

Economies of Scale First Copy Marginal costs Digital media

News Theory Agenda Setting Gatekeeping: Framing: writing to tell stories Hegemony

Social learning theory Diffusion of innovations

Digital Audio DAT CD DVD MP3 Napster Technology & copyright

Film Technology – camera development, talkies Social issues – morality, messages, social shaping Storyline Acceleration

Fight of the Century Which conduit will win? Coaxial cable Fiber optics Satellite Industry convergence & technical convergence

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