- Workshop 4 - Design and Implementation of an Online Interview Tool Coordinated by Prof. Dr. Albrecht Fortenbacher and Prof. Dr. Jürgen Sieck
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Dividing the tasks… “The Event Management” Team “The IT” Team “The Questionnaire” Team
The Event Management Team Design and produce an adv. campaign Organize the lottery
Eleni Mary Ausra Maria Rudolf
The IT Team Online tool Database and network Design the results
Enrico Beny Alex Eileen Bene Roman
The Questionnaire Team Design the questions Analyze the results
Marta Simon Meike Andrea Clemens Thanks to Ausra for photographing
Goals of the workshop Use the Internet in a marketing study Work in a multicultural team Develop language skills Real company simulation
Goals of the survey Satisfaction feedback about the IP What to improve next year? Apply new technologies to a Marketing study
The Event Management Team
Communication techniques Logo How we prepared the annoucement/ Advertisement? - Time - Place - Motivation (lottery) Designed the Announcement / Advertisement - Created a combination of 3 suggestion of advertisement
The campaign Chose a way of advertising - printed 100 flyers - put the advertisement to the projector during break of presentation - visited every workshops and gave a advertisement to participiants of IP program More than 80% participation! Lottery - 3 prizes
The IT Team
Installation of our own server establishing an independent infrastructure everything we needed was: –a Laptop –Wireless LAN Accesspoint –XAMPP for Apple
Basic Decision a basic decision had to be made –write our own program or –use existing software OpenSurveypilot –Web based OpenSource Software
Working with exisiting software advantages –convenient –faster implementation –wide range of possibilities
Working with exisiting software disadvantages –difficult to install –almost no documentation –database with really bad layout (88 tables and still rising)
Introducing OpenSurveypilot
Evaluation Overview of possible survey elements –dropdown menu –free text fields –question matrix –check boxes –radio buttons
HTML statistics plain HTML not really beautiful not convincing hard to understand static view –Decision to make graphical statistics
Different graphical analysis
Using data from the database DB data.phpindex.php read include
Advantages of using Flash charts and graphs from dynamic data animated charts vector graphics simple and flexible customization of charts compatibility warranted –ubiquity of Flash Player in Europe: 98.7 %
Pie Charts
Single Bars
Multi Bars
The Questionnaire Team
Find goals Dividing IPs into target groups Formulate questions Communicate with the ITs and the Eventies Deciding which results will be published What did we do actually?
Different points of view Not all ideas could be implemented Challenges (not to say problems)
Let´s have a look at the results!
The workshop conclusions Meeting of 2 study-branches Internet made survey process more effective Communication campaign very helpful in such a short time
Thank you for your attention!!! Next step: The live voting results!