Tuolumne County Visitors Bureau 2014-2015 Year In Review.

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Presentation transcript:

Tuolumne County Visitors Bureau Year In Review

New Programs in PIT Stops Tourism Summit Local Fam Tours New Membership Database Program

Sunset Magazine and Via Magazine

Sacramento Magazine, December 2014 Berkshire-Hathaway SF Travel

KNBR 680 Special Lodging Promotion Commercials – World Series! Live Promo Mentions KNBR Facebook Promotions Digital E-blast from KNBR

Happy Partners When a Marketing Plan Comes Together….

Public Relations and Susan Wilson, Publicist Connecting Tuolumne County to a world of journalists Getting it out there! Tuolumne County’s access to the Gold Country, the High Country and Yosemite Elevating partnerships with key tourism entities like SF Travel, Visit California and TravMedia Creating parallel messaging with marketing campaigns Advocate for Tuolumne County Tourism

Yosemite’s 125 th Anniversary Time Capsule Tuolumne County Vacation Planner “Follow Me to Tuolumne” License Plate Frame Flash Drive filled with Tuolumne County Photos To be opened in 125 Years!

In the Works & Looking Ahead

National Geographic Digital Nomad Campaign Over 7 Million Fans and Followers on Social Media In National Geographic Newsletter sent to 1.4 million households Domestic and International Markets

Thank you Tuolumne County and City of Sonora for reinvesting TOT $ into the Tuolumne County Visitors Bureau Marketing Programs!