C N H | K E Y C L U B Presented by: | Updated by: CNH District News Editor California-Nevada-Hawaii District July 2014 CNH Publications: Division & District Kevin Chu, News Editor

CNH | Training Topic: Publications: Division & District CNH Key Club District WHY GRAPHIC STANDARDS? The importance of brand recognition

Training Topic: Publications: Division & District CNH Key Club District CNH | CNH |KEY CLUB

Training Topic: Publications: Division & District CNH Key Club District CNH | CNH | Key Club

Training Topic: Publications: Division & District CNH Key Club District CNH | Century Gothic (sans serif) Goudy Old Style/Garamond (serif) Solid pencil Header/footer CNH District Emblem CNH Wordmark What Makes CNH… CNH

CNH | Training Topic: Publications: Division & District CNH Key Club District ARTICLES

Training Topic: Publications: Division & District CNH Key Club District CNH | Who, What, When, Where, Why, How Examples: CyberKey & District Newsletter, Key Club Magazine Less is more BEE Creative! Quotes from Kiwanis Family or members of the community present at event Videos, poems, other forms of literature Quality > Quantity

CNH | Training Topic: Publications: Division & District CNH Key Club District VISUALS

Training Topic: Publications: Division & District CNH Key Club District CNH | What to look for when picking visuals for publications: Who, What, When, Where, Why, How If featuring service, show faces & hands in action Choose from quality, in-focus visuals Examples on the CyberKey and District Newsletter

CNH | Training Topic: Publications: Division & District CNH Key Club District LANGUAGE

Training Topic: Publications: Division & District CNH Key Club District CNH | In communicating, strive to use language that is: Unbiased Not focused on “You” Clear and concise Empathetic, keeping the person or audience in mind Everything is situation-based; it is your choice how to handle it

Training Topic: Publications: Division & District CNH Key Club District CNH | Proper CNH District language use: “Division” versus “Divisional” “Region” versus “Regional” Gracious professionalism Use of proper title/address Mindful use of acronyms “Donations”

Training Topic: Publications: Division & District CNH Key Club District CNH | This sentence has five words. Here are five more words. Five- word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It's like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals--sounds that say… listen to this, it is important. So write with a combination of short, medium, and long sentences. Create a sound that pleases the reader's ear. Don't just write words. Write music.

CNH | Training Topic: Publications: Division & District CNH Key Club District Kevin Chu, News Editor Questions, Comments, or Concerns?