Reckitt Benckiser Global Business Presentation May 2010

Outline The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

Reckitt Benckiser Consumers are familiar with our products & brands, but know little about our company Approximately 15 million of our products are sold everyday

Reckitt Benckiser Listed on London Stock Exchange and are in the FTSE 100 index annual report –Sales (net revenue) = £7,753 million –Operating Profit = £1,891 million Listed on London Stock Exchange and are in the FTSE 100 index annual report –Sales (net revenue) = £7,753 million –Operating Profit = £1,891 million

The Company Global Structure Core Categories Case study The Company Global Structure Core Categories Case study

Global Operations Approximately 21,960 employees globally (50 nationalities). Offices in 60 countries. 49 manufacturing centres in 35 countries. Products are sold in about 180 countries. Approximately 21,960 employees globally (50 nationalities). Offices in 60 countries. 49 manufacturing centres in 35 countries. Products are sold in about 180 countries.

Reckitt Benckiser Global Offices 60 countries

Organisational Structure - Major Functions Area Management –Sales –Finance –Human Resources –Information Services Area Management –Sales –Finance –Human Resources –Information Services Supply Organisation –Procurement –Production –Logistics –Distribution Category Development –Marketing –Research & Development –Media –Market Research Category Development –Marketing –Research & Development –Media –Market Research

The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

Health & Personal Care Clearasil (anti-acne cream) Veet (depilatories) Dettol (antiseptic) Steradent (denture care) Clearasil (anti-acne cream) Veet (depilatories) Dettol (antiseptic) Steradent (denture care)

Health & Personal Care Nurofen (OTC) Strepsils (OTC) Lemsip (OTC) Gaviscon (OTC) Suboxone (prescription drug) Nurofen (OTC) Strepsils (OTC) Lemsip (OTC) Gaviscon (OTC) Suboxone (prescription drug)

Fabric Care Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon) 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent) Number 1 worldwide in fabric treatment and water softener categories Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon) 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent) Number 1 worldwide in fabric treatment and water softener categories

Surface Care Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic) 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes) Number 1 worldwide in Surface Care with leading positions across the 5 segments Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic) 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes) Number 1 worldwide in Surface Care with leading positions across the 5 segments

Home Care Key brands (Mortein, AirWick) Air Care products (aerosols, gels, liquids, electricals and candles) Pest Control products (rodenticides, insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers) Number 2 in Air Care, Shoe Care and Pest Control Key brands (Mortein, AirWick) Air Care products (aerosols, gels, liquids, electricals and candles) Pest Control products (rodenticides, insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers) Number 2 in Air Care, Shoe Care and Pest Control

Dishwashing Key brands (Calgonit, Finish, Electrasol) Products (powders, tablets, gels, liquids used in dishwashers) Number 1 worldwide in Automatic Dishwashing Key brands (Calgonit, Finish, Electrasol) Products (powders, tablets, gels, liquids used in dishwashers) Number 1 worldwide in Automatic Dishwashing

Food Key brands (French’s, Cattlemen’s) Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces) These are leading brands in North America with market share more than 30% for the mustard brand. Key brands (French’s, Cattlemen’s) Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces) These are leading brands in North America with market share more than 30% for the mustard brand.

Reckitt Benckiser Global Category R&D Laboratories Surface Care (Montvale, USA) H&PC / Home Care (Hull, UK) Fabric Care (Mira, Italy) Dishwash (Ludwigshafen, Germany Pest Control (New Dehli, India)

Internet information Information about Reckitt Benckiser, its operations, products, annual reports, announcements, etc are available on the official company web site:

The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

Project Quantum

Summary of the global process Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions Centralised Production and Advertising Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions Centralised Production and Advertising

Outline of the Process 1.Concept 2.Feasibility Stage 3.Development Stage 4.Launch 1.Concept 2.Feasibility Stage 3.Development Stage 4.Launch

Concept

New QUANTUM Concept strengthening Unique Clean & Shine

Feasibility Stage Formula feasibility Claims Cost Formula feasibility Claims Cost

Development Stage Some key development activities: Select manufacturing location, select and audit suppliers. Conduct risk assessments on the product and process. Stability test locally made formula Conduct production trial Claim substantiation work In use test Determine the critical specifications, write test methods, quality plans and the Technical Dossier. Some key development activities: Select manufacturing location, select and audit suppliers. Conduct risk assessments on the product and process. Stability test locally made formula Conduct production trial Claim substantiation work In use test Determine the critical specifications, write test methods, quality plans and the Technical Dossier.

Improved Performance on Clean & Shine 1. Container with 3 compartments is a completely new technology Powder Chamber high efficiency detergent for great cleaning 3. NEW Powder Chamber with enzymes 4. Powerball Shine Gel with Rinse Aid Function

Launch