Marketing By Daniel Tautges. What is Marketing? Marketing- The act or process of buying and selling in a market. –http://www.ask.com/web?q=definition+of+marketing&qsrc=999&l.

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Presentation transcript:

Marketing By Daniel Tautges

What is Marketing? Marketing- The act or process of buying and selling in a market. – =dis&o=13755&adt=0 =dis&o=13755&adt=0http:// =dis&o=13755&adt=0 Marketing- The better definitions are focused upon customer orientation and satisfaction of customer needs. – eting.htm eting.htmhttp:// eting.htm Marketing- The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. –

Marketing Concept Marketing Concept- Idea or strategy for marketing a product or service. Marketing Concept- Idea or strategy for marketing a product or service. – Marketing Concept- is a leader in the direct commerce industry, offering a range of proven, results-oriented marketing strategies to help companies achieve maximum success and profitability. –

Cell Phones Smaller More memory MPS’s on the phones More features

Computer’s Faster More memory More efficient Smaller

Cars and Trucks LeatherStereos More Efficient More miles per gallon

Are the products successful or not? Cell phones –Yes because everybody loves to have new feathers on their phones. Computers –Yes because people like going on their computer and it takes about 1 second to get connected to the internet Cars and Trucks –Some of them because they have better gas mileage.

Why do you think they are successful? Cell phones –Smaller, More features, More memory, and Computers Cars and Trucks

“4 Ps” Price –The value of money placed on a good or service. Place –Having a product where customers can buy it. Portion –Telling the customer about the product Product –the physical features of the product, or the intangible aspects of the service