Journal Apps Workshop Sally Wynn-Jones, Rachel Craven, Jace Harker, Sara Ho

Agenda What is the Springer app framework? Benefits of journal apps App demo AppFlow demo Marketing journal apps

What is the Springer app framework? Customized apps for Society and Springer journals cheaply, quickly, and sustainably Journal Apps are: Cost free to Editorial Quick to build -- new, customized apps can be built as quickly as in a week and are released on a rolling basis (2-3 week lag on Apple) Multi-platform -- Apple and Android phones and tablets Available to download via iTunes and Google Play app stores Updated regularly -- new features and bugfixes for existing apps are rolled out every few months

Benefits of journal apps Extends publisher and society brands into the mobile market Meets rapidly growing demand for mobile specialization of content Helps publisher and societies maintain their competitive edge Increases journal download statistics Visibility in Apple iTunes and Google Play app stores User-friendly app design delivers high quality user experience Drives usage Create additional revenue streams

App Demo Ability to save and read content offline Download full issue Topical Collections Full Society branding (colours, logos, info text and links) News feeds and other custom content Keyword search (within/across journals; abstracts and metadata) Open Access, subscription and hybrid models Multi-journal apps e.g. Molecular Brain & Molecular Pain Share options

App Demo

Appflow Demo How to request an app Submit your app request on AppFlow ( Log in with your normal BMC/Springer username & password Apps will be built and returned for approval within 3 weeks of submission. App requests must be approved by your Editorial Director before submission. After “published”, allow 2 weeks for iTunes/Play store approval. Notification will be sent when available to download.

Appflow Demo

Case study: Why did you want an app? Potential to increase usage and sharing 10 – 15% accesses from mobile/tablet Nice feature for journal acquisition proposals How will the app benefit development of the journal? Help new journals to penetrate market Help differentiate journals in market What are you planning to promote the app? 1.Social media (Twitter, Facebook, Google+) 2.Mailing campaigns 3.Encourage Society to promote app; encourage EiCs to spread the word Sara Ho Assistant Acquisitions & Development Editor

Reporting Flurry Analytics New users Active users Quantity of full text downloads and more… Breakdown by country, date, etc. AppFigures New installs Revenue Trends over time

Case study: App downloads PDF downloads per session Tweet Mailing

Marketing journal apps Generic marketing material toolkit: Online advertising on journal sites and bespoke website Individual articles/ETOCS Social Media signatures for JDEs / EBMs campaigns Conferences Promotional material Newsletters

Displaying apps on journal websites In the Admin tool Journal Details page, select “App” This displays Button on full text Button on journal navigation Button on automated alerts

In-app subscriptions (pilot) Marketing automation on AppFlow AppFlow changes & bugfixes Properly handle spaces and odd characters in uploaded / downloaded filenames. Logo file uploads: Allow more extensions: eps, ps, pdf, jpg, jpeg, png. Properly save Editorial form sections in all cases More automated notifications App changes & bugfixes Custom "published by” / “powered by” language Fix article date in saved articles list Fix print/isbn labels and more… What’s Next? Dolphin!

More info Thanks | Any questions?