© Copyright 2011 Antenna Software, Inc. All rights reserved. Empowering Employees and Engaging Citizens through Mobility Tony Kueh SVP, Product Management, Antenna August 23, 2011

Introduction 2 © Copyright 2011 Antenna Software, Inc. All rights reserved. Previous Experience: Tony Kueh SVP, Product Management Antenna

Open Data Image courtesy of waithast.com A Global Movement Toward Gov

International Open Data Sites 4 Images courtesy of Data.gov

Mobile Web, Applications and Content for Any Device

Antenna at a Glance 7 Background Headquartered in Jersey City, NJ Offices in Boston, Toronto, Guildford, Krakow, Bangalore, Seoul and Hong Kong What We Do Antenna Deploys Happiness. Mobile internet and apps specialist Broadest portfolio of employee-facing and customer- facing mobile apps Running on a best-in-class mobile enterprise application platform (MEAP) How We Do It The Antenna Mobility Platform (AMP) Leading mobile SaaS platform that enables enterprises to build, deploy & manage their mobile apps and content for employees and customers Who We Do It For Over 80 Global 1000 clients Amtrak, Coca-Cola, Hallmark, Home Depot, ING Direct, J&J, Merck, NASA, AT&T, T-Mobile, Telenor, Wal-Mart and Xerox Investors North Bridge, Polaris, Commonwealth and Investor Growth Capital

8 Government Once Upon a Time … REACH FUNCTION © 2011 Antenna Software | All content confidential

9 Then Organizations Went Online … REACH FUNCTION © 2011 Antenna Software | All content confidential

10 m.usa.gov Then Along Came “Mobile” REACH FUNCTION © 2011 Antenna Software | All content confidential

11 iPhone Then Came the iPhone REACH FUNCTION © 2011 Antenna Software | All content confidential

12 The Lines Between Work & Play Blurred CITIZENS EMPLOYEES Play Work © 2011 Antenna Software | All content confidential Beautiful UI Intuitive UX Fun to use Badge appeal Beautiful UI Intuitive UX Fun to use Badge appeal

13 CITIZENS EMPLOYEES © 2011 Antenna Software | All content confidential Beautiful UI Intuitive UX Fun to use Badge appeal Beautiful UI Intuitive UX Fun to use Badge appeal Play Work The Lines Between Work & Play Blurred We Were Introduced to the ‘App Store’

14 Others Quickly Followed Suit CITIZENSS EMPLOYEES © 2011 Antenna Software | All content confidential

15 A Sea Change Occurred CITIZENS EMPLOYEES © 2011 Antenna Software | All content confidential

16 The World Looks A Little Different Today © 2011 Antenna Software | All content confidential the BIG FLIP

17 Buyers See Enterprise Software Differently Software 1.0 ‘Feature’ centric Sign & Drive Buy it On premise The ‘annual release’ Software 2.0 ‘User’ centric Drive & Sign Rent it In the cloud Agile product development © 2011 Antenna Software | All content confidential

To See the Future … 18 © 2011 Antenna Software | All content confidential … We’ll have to look to the past

Evolution of Computing REACH FUNCTION Mainframe Internet Mobile Client/Server 19 © 2011 Antenna Software | All content confidential

REACH FUNCTION Mainframe Internet Mobile Client/Server Extend Transform 20 © 2011 Antenna Software | All content confidential

Extend Transform Extend Government Driven “I have to use it” Push Transform User Driven “I want to use it” Pull 21 © 2011 Antenna Software | All content confidential

Mobile Evolution 22 © 2011 Antenna Software | All content confidential # Apps # Devices Single App Single Platform Multiple Apps Single Platform Single App Multiple Platforms Multiple Apps Multiple Platforms

Mobile Evolution 23 © 2011 Antenna Software | All content confidential # Apps # Devices Single App Single Platform Multiple Apps Single Platform Single App Multiple Platforms Multiple Apps Multiple Platforms PLATFORM EXTENSION BRAND EXTENSION CONTENT EXTENSION APP EXTENSION Faster networks More device memory Longer battery life Consumerization Great UI/UX (iPhone) App Stores Tablet explosion Cloud services Social/Collaboration Mobile 1.0 = Extension

Evolution of Enterprise Mobility B2EB2C Native Web/HTML5 24 MOBILE 1.0 Mobile 1.0 applications and services are typically PROCESS DRIVEN workflows and USER EXPERIENCE which primarily are extensions of ENTERPRISE INFORMATION SYSTEMS such as CRM and ERP. They are often deployed on PROPRIETARY mobile infrastructure and are based on SYNCHRONIZATION technology.

Evolution of Enterprise Mobility B2EB2C Native Web/HTML5 25 MOBILE 1.0 Citizen Reach ROI Reach & ROI

Evolution of Enterprise Mobility B2EB2C Native Web/HTML5 26 MOBILE 2.0 Mobile 2.0 applications and services typically deploy GRAPHICAL INTERACTIVE user experience that is INTUITIVE and often feels consumer or USER CENTRIC. These applications were built from the ground up to be MOBILE CENTRIC. Often these applications employ WEB GRAPHICS TECHNOLOGIES such as HTML/JavaScript/CSS among other OPEN STANDARDS. The speed of innovation requires FAST DEVELOPMENT AND DEPLOYMENT. Finally, these solutions are meant to be deployed to the masses, thus CROSS PLATFORM support is important, as is the ability to leverage CONSUMER DISTRIBUTION channels for APPLICATIONS and CONTENT. MOBILE 2.0 Mobile 2.0 applications and services typically deploy GRAPHICAL INTERACTIVE user experience that is INTUITIVE and often feels consumer or USER CENTRIC. These applications were built from the ground up to be MOBILE CENTRIC. Often these applications employ WEB GRAPHICS TECHNOLOGIES such as HTML/JavaScript/CSS among other OPEN STANDARDS. The speed of innovation requires FAST DEVELOPMENT AND DEPLOYMENT. Finally, these solutions are meant to be deployed to the masses, thus CROSS PLATFORM support is important, as is the ability to leverage CONSUMER DISTRIBUTION channels for APPLICATIONS and CONTENT.

Developer’s Decision: Native vs. Web 27 NativeDecision PointWeb/HTML Native SDK Functionality Browser or Container Objective-C, Java, etc.Skill SetHTML/JavaScript/CSS* Smartphones OnlyTarget DevicesAll Mobile Web Devices* App StoresDistributionWeb URL Online or OfflineConnectivityRequires mostly online* On or Off DeviceApplication LogicOn Server* On or Off DeviceData StorageOn Server* HTML5 Considerations: Enhances CSS user experience Limited to smartphone devices Enables offline capabilities (app logic/storage) Exposed to HTML5 fragmentation

Mobile Accelerant? 28 © Copyright 2011 Antenna Software, Inc. All rights reserved. “Over 50% of all mobile apps will switch to HTML5 within 3-5 years...” McKinsey & Company, April 2011 “Over 50% of all mobile apps will switch to HTML5 within 3-5 years...” McKinsey & Company, April 2011

The ‘Good & Bad’ of HTML5 29 © Copyright 2011 Antenna Software, Inc. All rights reserved. Totally open All web-enabled devices Write once, deploy to any Easy to deploy Persistence of data Totally open All web-enabled devices Write once, deploy to any Easy to deploy Persistence of data Not on all devices No background processing No push notifications No enterprise-class management Not on all devices No background processing No push notifications No enterprise-class management

Mobile Approaches – It Depends Deliver an uncompromised world- class USER EXPERIENCE while using STANDARD web technologies & tools Deliver a great site experience WITHOUT DEVELOPERS by using Web Builder IMPROVE TIME-TO-MARKET by leveraging reusable components Effortlessly manage complex FRAGMENTATION in mobile web browsers & WEBKIT implementations ENHANCE web applications with NATIVE DEVICE CAPABILITIES through the use of AppCreator or Volt 30 Develop applications FASTER by using a SCRIPTING language and a rich CUSTOM CONTROLS LIBRARY Easily port applications to new device OS platforms by REUSING and keeping a COMMON CODE base Distribute your applications internally through your own STOREFRONT or consumer AppStores Leverage sophisticated MEAP capabilities such as data SYNCHRONIZATION, end-to-end ENCRYPTION, and OTA DATA COMPRESSION NATIVE APPSMOBILE WEB

What is this Today … 31 © Copyright 2011 Antenna Software, Inc. All rights reserved. Mobile 1.0 Mobile 2.0 Majority of apps built for mobile first Majority of apps built for mobile first Shift from apps to content Shift from apps to content Wider adoption of mobile services Wider adoption of mobile services Using analytics for better agility Using analytics for better agility Web Standards Will Become This Tomorrow

At the Nexus of the Market 32 B2EB2C Native Web

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