Internet Advertising Assessing user interaction with, the effectiveness of, and the future of online advertising.

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Presentation transcript:

Internet Advertising Assessing user interaction with, the effectiveness of, and the future of online advertising.

What’s the Plan Chief? ► Introduction  Why is it important to research pop-ups?  What are the issues with pop-up advertising? ► Methods ► Results ► **ENERGIZER!!!** ► Conclusion and Results

Introduction— original ain’t it Introduction— original ain’t it ► What’s so special about Internet advertising?  The development of advertising online reflects the general development of the Internet and the WWW.  Online ads, like pop-ups, make most content on the WWW free to users.  Commercialization of the Internet has become a key issue and continues to effect the future of the WWW. ► What’s up with the pop-up?  Many news articles and people claim pop-ups are ineffective and are a waste of a marketing budget.  However, research shows otherwise.

Types of Pop-ups ► Regular pop-up: graphical and textual ad opens and requires user to interact by closing window ► Auto-Closing Pop-up: Pop-up that closes on its own ► Commercial Style Pop-up: Audio/Video advertisement that appears when browser is loading a new page or web site.

Methods ► General Background Research ► Questionnaire ► User Study on different types of pop-ups and user’s interaction with type.

Kimberly-Clark Case Study ► By integrating TV, print, and online advertising, Kimberly-Clark improved results in their marketing campaign for SoftPack by 15% overall. ► Expedia didn’t experience any increase in results when they did TV and online advertising. Why? Where did K-C go right and Expedia go wrong?

User Study Information ► Length of time spent per site: Average 3.4 minutes ► Longest time on a single site:

Results

ENERGIZER

Conclusion and Discussion ► Develop a set of uniform standards for Internet advertising. ► Adapt current advertising legislation to the Internet. ► Create regularity and schedules for pop-ups. ► Limit user interaction with advertising. ► Increase mixed media advertising for more effective marketing results.