Visual Rhetoric Jordan Gardner AP Language Letitia Hughes 7 th period

Background Information: Jacqueline Saburido was on her way home from a birthday party. When she was hit by a drunk driver. She was pinned in the passenger seat when the car burst into flames. She was burned on over 60% of her body. Her hands were so badly burned that she lost the use of them. She also lost her hair, her left eyelid along with much of her vision, her nose and both of her ears. Jacqueline and her father now live in Kentucky where she undergoes skin grafts and specialists are working to rebuild her right hand.

Logos?

By looking at the picture of the girl, you can see that drinking and driving may not always lead to death, but to a lifetime of regret. It can change your outlook on life and the drunk drivers mistake.

Pathos?

The emotional appeal of this ad is sympathy. When looking at what she used to look like at the bottom of the ad, you can’t help but think what goes through her mind when she looks in a mirror; therefore feeling sorry for her.

Ethos?

The ad is credible because it’s a true story of what happened to Jacqueline. Telling her story and using her picture to show what could happen makes it credible.

Audience?

The ad is towards anyone in a vehicle when a person that is under the influence in on the road. It encourages drinkers to always have a designated driver and for innocent people to be cautious of people under the influence and behind the wheel.

Focal Point?

The first thing you notice is her burned eye. Then the pink shirt symbolizing that it’s a girl and then the hat, covering her head.

Why put a picture of her before the accident?

By putting the picture of her before the accident, it shows you the dramatic differences in her appearance before and after the accident. It shows how drastic something can change over one small mistake.

Why is she smiling in the bottom picture, but not the top?

The serious face in the ad shows that drinking and driving is a serious matter. She has to live her life completely different because of someone else's mistake.

What is omitted?

The picture of her before the accident was omitted. This doesn’t have as big of an impact because you can’t see what she looks like before and could assume it was computer animated.

Sources “Not Everyone Who Gets Hit By A Drunk Driver Dies” 19 September 1999 angelizdsplace.com 7 November 2011