Developing A Social Media Strategy John Castronova 140 characters at a time

Contents I am Proposing... (Objectives and Benefits) Importance of Social Media (Situation and Qualifications) The Problems Of Social Media (Situation) The Social Media Strategy (Methods and Objectives) Deliverables (Objectives) The End Result (Objectives and Benefits)

I am Proposing...

A Strategy to utilize social media to your advantage

I am Proposing... Attract new customers, stakeholders, investors. A Strategy to utilize social media to your advantage

I am Proposing... Attract new customers, stakeholders, investors. Keep current customers, stakeholders, and investors happy. A Strategy to utilize social media to your advantage

I am Proposing... Attract new customers, stakeholders, investors. Keep current customers, stakeholders, and investors happy. Use feedback effectively A Strategy to utilize social media to your advantage

Importance of Social Media

92% Use Word of Mouth

Importance of Social Media 92% Use Word of Mouth 78% Trust Their Peers

Importance of Social Media 92% Use Word of Mouth 78% Trust Their Peers Transparency is Expected

Importance of Social Media 92% Use Word of Mouth 78% Trust Their Peers Transparency is Expected A change...

Importance of Social Media The Way People Get Information

Importance of Social Media They Don’t Trust You

Importance of Social Media

Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

The Problems of Social Media

Overload

The Problems of Social Media Overload Exponentially Negative or Positive

The Problems of Social Media Overload Exponentially Negative or Positive Lack of Control

The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations

The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations Choose The Best Tools

The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations Choose The Best Tools Handle the Negative and Enhance the Positive

The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations Choose The Best Tools Handle the Negative and Enhance the Positive Don’t control the conversation. Enter it.

Deliverables List of Tools (startup and troubleshooting) Instructions Strategy Guide

The End Result Deliverables List of Tools (startup and troubleshooting) Instructions Strategy Guide Benefits Attract new customers, stakeholders, investors. Keep current customers, stakeholders, and investors happy. Use feedback effectively

? Thank You