23 October 2014VAS Annual Conference October 2014 TSI web sites: Making the most of our web presence Heather Burns

Who am I?

23 October 2014VAS Annual Conference 2014 The remit Note best practice examples and actions Establish opportunities for improvement Review the staffing and management structures behind the web sites Note areas which may require further funding and investment Share the lessons with TSIs, reflect on the dialogue, and provide the Scottish Government with suggestions

23 October 2014VAS Annual Conference 2014 The report

Part 1: TSI survey Part 2: Core remit Part 3: Partnership TSIs Part 4: Staff and board Part 5: Accessibility Part 6: Legal compliance Part 7: Social media Part 8: Responsiveness

What are you doing well?

1. Staying “on message” 2. Frequent updates 3. Services and offerings 4. Social media, where present

What needs work?

23 October 2014VAS Annual Conference 2014 Analytics Numbers are vanity…

23 October 2014VAS Annual Conference 2014 Transparency

23 October 2014VAS Annual Conference 2014 This is not transparency “We are governed by the directors who are collectively responsible for decisions made by the board. Governance describes the structures, functions, processes and organisational traditions that have been put in place to ensure that the organisation is run in such a way that it achieves its objectives in an effective and transparent manner. Governance involves setting the strategic direction and directing the activities of senior managers. Governance isn’t management. Management is the day-to- day operation of the organisation within the context of the strategies, policies, processes and procedures that have been established by the directors. To ensure that we are able to meet all its legal and moral obligations as a Scottish Charity the board is supported by a main Board, with delegated responsibility to four sub-committees. All committees are made up of at least three members of the board and will be supported by the CEO and one other relevant member of the staff team.”

23 October 2014VAS Annual Conference 2014 This is transparency

23 October 2014VAS Annual Conference 2014 Being transparent on your web site 1. List your staff 2. List your Board 3. List your funders 4. Don’t hide any of that in PDFs

Web accessibility refers to the inclusive practice of removing barriers that prevent access to websites by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.

23 October 2014VAS Annual Conference 2014 Four kinds of accessibility 1. Visual Disabilities 2. Cognitive Disabilities 3. Motor Disabilities 4. Hearing Disabilities

23 October 2014VAS Annual Conference 2014 This is not accessibility

23 October 2014VAS Annual Conference 2014 This is accessibility

Digital transformation is about changing your web presence by changing the way you think about your web presence.

First, change your thinking Image credit

First, change your thinking

Then, make two lists

Respect the web, and respect the web role

Have a digital champion on your Board

Discussion: what do you need to move forward?