ONLINE DISPLAY 52% of Men spend 2+ hours a day on the internet* Reach them through local on line media Ways we can do that – Vertical On Line Campaign 1 – Awareness-high frequency 2 – Remarketing 3 – Behavorial 4 – Facebook *Source: Scarborough Los Angeles DMA Mar10-Feb11.
ONLINE DISPLAY AWARENESS - MAX IMPRESSIONS: Using broad appeal web sites and engagement based optimization to max out impressions. Achieve a minimum of 11,840,000 impressions per campaign Using hundreds of Premium Websites websites with low activity are kicked out and reallocates to those that have seen a CT, if the viewer is not engaging we do not display. Low CPM’s enable increased gross impressions. Ads appear only in the markets we buy them in
ONLINE DISPLAY REMARKETING: Viewer sees the ad on a website from our awareness campaign Clicks on the offer/coupon etc. A cookie is dropped Viewer closes the landing page the offer/coupon was on and surfs the web {cookie good for 90 days} The cookie recognizes web site and a display ad re enforcing the NAPA brand appears. Not the coupon/offer again, but another message. “The largest parts inventory on the west coast…”click here for a location near you. Estimated Impressions: 150,000 per campaign.
ONLINE DISPLAY BEHAVORIAL: On Line advertising specifically targeted to the demographic interests. -Outdoors, sports, automotive, Achieve a minimum of 1,400,000 impressions Using targeted websites for auto, sports and news. A higher CPM, but a more targeted audience more likely to respond to an automotive offer. Ads appear only in the markets we buy them in
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ONLINE DISPLAY FACEBOOK: Set up for automotive behavorial Right hand column of users home profile fan and group pages Geo targeted by market Image and text ad: 110X80 picture + Title: 25 Character example: {70% off Filters this weekend!} Description: 135 Characters. Banner ad can be clicked on to reveal more info, print coupon, etc.
Sponsored ad bar Delivering 5,920,000+ Impressions per campaign.
WEBSITES Napaonline.com has an individual landing for your store HQ has included your store in on line directories But…Are you being found? Consider your own domain Your site enables you to:But maintains: Be localProfessional NAPA look Offer local couponsShop On Line Data CollectTech Tips Focus on your storeAdvertise NAPA Specials Highlight your AutoCare Centers Implement SEM (search engine marketing) Site Build: $500 Maintenance/Hosting: $600 per year SEM: Starts at about $600/ month for most markets
WEBSITES
WEBSITES NAPA Newsletter Keep in contact with customers with Your NAPA newsletter E Blast sent to your contacts advertising local & national offers, provide helpful tid-bits on automotive maintenance and repair.
WEBSITES