UNDERAGE DRINKING Causes, Conditions, and Community Solutions Nigel Wrangham Taryn Mack

IT’s NOT THE SAME WORLD WE GREW UP IN… Teens drink to get drunk Faster More Teens mix alcohol with harder drugs Date rape and sexual assault have increased by over 100 per cent since 1970’s

Girls are now drinking as much as boys Specific beverages are aimed at you Alcohol is cheaper than ever THINGS ARE DIFFERENT TODAY TEMP

WHAT DO WE KNOW? Earlier age of onset = higher lifelong risk

Youth Aren’t Immune to Influences Youth Behavior School Parent Leaders Policy Peers Media Church

We can make change in two ways:

IT’S ABOUT CREATING A COMMUNITY WHERE THEY DON’T START

What do things cost? How available are they? Who has money? ECONOMIC CONDITIONS

What do people think and believe? What is considered okay? What’s normal? SOCIAL CONDITIONS

What are advertising messages? What is promoted? What is normalized through media? MEDIA CONDITIONS

Who has power? Who enforces the rules? Are the laws applied strictly and fairly? POLITICAL CONDITIONS

Individual Environmental  About choices  About knowledge  About someone’s behavior  One-time deal  CHANGES A PERSON  About CONDITIONS  Economic  Social  Media  Political  Changes the world around us

An effective project has both an IMPACT and an OUTCOME: The initial results and impressions – short term The overall change in attitude and behavior – long term

SUSTAINABLE PROJECTS  Use relevant, current data  Address underlying conditions  Involve key stakeholders  Increase capacity by fostering collaboration  Utilize best practices