MEDIA CENTER

Business Systems Overview (& Projects) Primary – Broadcast Master (Beavan) – Provys (Beavan) – Vision (Beavan) – Landmark Ad Sales (Beavan) – GPMS (Eric) – Web Methods (Eric/Arif) – EAGL (Glen / Ryan) – B2B (Eric) Other (Eric) – SAP – Operative (dig ad Sales) – Freewheel (dig ad Sales) – Freewheel (Ad Server) – DFP (Digital Ad server) – Drupal – Vamos (Ian) – Farmerswife (Ian) – EATS (Ian) – Matrix (LATAM) (Shotgun) – T3 – Village Well – CFT – Content Finishing Tool What the system does? Couple screenshots to make it real Key integration points State of the system (Strengths & Weaknesses) Key upcoming project in the next 18 months Question – What opportunities do we have to make this systems better integrate?

Content Identification Program IDs / “ID” Content Reference House Number TX ID Barcode Versions/Version IDs Foreign Keys Assets IDs For… – Programs – Copy/Commercials – Promos – Primary Events – Secondary Events – Interstitials / Emergency Material – Subs / Dubs – Other Audio – Live Feeds

Media Center Ecosystem

Broadcast Master (BCM) Channel Management and Ad Sales system to manage both scheduling and commercial processes in one system. Consists of the following modules: – Acquisition Master, Programme Master, Plan Master, Schedule Master, Sales Master, Rating Master, Library Master, Supervisor All events are updated automatically by the system which allows users to optimize their planning and airtime sales in real time and within one system and one database Removes the need for import and export interfaces between channel management and ad sales systems as these features are completely integrated Provides flexibility and allows a wide variety of configurations to be created, so current workflows can be adapted to new challenges or technology changes. Layouts and filters are easily created. Interfaces to many other external systems are possible due to the ability to export data in different formats

Broadcast Master (BCM) Strengths include managing programmes, commercials and promos. Ensures the reliability of the data presented in the final rundown and reduces human error

Landmark An Ad Sales end to end Sales Management system consisting of the following modules – Sales, Traffic, Reporting, Financial, Policy, System, Administration Recently replaced the MyTS Sales System at Cable Direct in Bucharest Campaign Management allowing the creation of multi-business type campaigns including Commercial and Sponsorship Enables Cable Direct to automate the Line Booking process & optimise sales and revenue through this Increased efficiencies in the Cable Direct processes following implementation Further implementations including Post TX Reporting and Reconciliation, including Ratings, in progress for Q1 completion

Landmark

Vision Full end to end Channel Management system consisting of the following modules – Programmes, Schedule, Interstitials, Commercials, Worklist, Materials, Administration Programme data for programme, episode and version level Material data entry for Programmes, Promotions, Presentation Items and Commercials Programme rights information entered at Contract and Programme Rights level Channel rights management includes the ability to manage contracts and programme rights by channel groups rather than channels Interfaces to and from external systems including break exports, spots and copy imports and asrun imports

Vision

Provys Comprehensive management of rights, production, ad sales, media, and broadcast – Broadcast Planning, Play-List Scheduler – Linear & Non-Linear Rights Management – Full-Text Content And Media Searching – Content Library And Archive – Media Management – Media Workflow Management And Run-Time – Production Project Planner – Production Project Tracking – Resource Management – Sales Customer Relationship Management – Sales Campaign Management – Sales Traffic Management – Sales Financial Management – Management Reporting

Provys

EAGL Custom developed media asset management system used for image, video, and documents Features include metadata assignment, workflow, security roles and groups Predefinded video and image transcodes, secure content links, Aspera enabled Integrated extensively using webMethods and other web services technologies

EAGL

GPMS

B2B Digital marketing platform using EAGL to source metatdata and distribute images, videos, and documents to global TV clients. Administrative features for managing marketing events and blasts Client facing features include access to all marketing materials, programme schedule, eBrochures, and sales presentations

B2B

webMethods webMethods is a commercial application integration platform used to send data between multiple systems. Common usages include passing programme information between ad sales and ad server systems. The systems may be internal or external to Sony Pictures Television

webMethods Key Features – Data transformation – Guaranteed message delivery – Source and target system technology agnostic – Abstraction layer that provides greater flexibility to change source and target systems SPT systems such as GPMS, EAGL, Vision, and B2B leverage webMethods extensively

Other Systems FreeWheel RPM – Digital Ad Sales platform provides deal management and direct integration into ad server platforms. – Used by Crackle Freewheel (Ad Server) – Digital Ad Server platform to serve up advertising content based on ad sales order rules, tracks impressions and, reports metrics to Ad Sales systems

Other Systems Operative.One – Digital Ad Sales platform provides deal management and direct integration into ad server platforms – Used by Dr. Oz, PlayStation, FEARnet Dart For Publishers (DFP) – Digital Ad Server platform to serve up advertising content, track impressions and, report metrics to Ad Sales systems – Used by Dr. Oz, PlayStation, FEARnet

Other Systems Vamos (Ian) – A small scale MAM system specifically designed to prepare and deliver multilingual video content and related metadata to streaming providers and non linear platforms. Includes transcoding video to hard coded tech specs, muxing, metadata assignment SAP

Other Systems farmerswife – A Facility and Resource Scheduling system used to manage edit suite, audio suite, VO, and producer time within 25Golden Square. Mobile App in use by producers to manage bookings. EATS – A convertor that works as an interface between Vision and media sales systems and is provided by ATMedia. Externally hosted and interfaces over FTP.

Other Systems Matrix (LATAM) (Shotgun) T3 – Village Well CFT – Content Finishing Tool Drupal