DESIGN THINKING: JUST ANOTHER BUZZWORD? INTERSECTING DESIGN THINKING WITH AGILE October 19, 2015

GOOGLE SAYS… AgileCamp 2015 / Capital One WHAT DO YOU THINK?

WHAT MAKES THESE GREAT PRODUCTS? AgileCamp 2015 / Capital One

BUSINESS TECHNOLOGY TRADITIONALLY, WE KNOW… AgileCamp 2015 / Capital One IS THIS ENOUGH? WHAT’S MISSING?

BUSINESS TECHNOLOGY AgileCamp 2015 / Capital One HUMAN GREAT PRODUCTS HIT THE SWEET SPOT

BREAK OUT THE POPCORN! Video: Quick overview from Sean VanGenderen What is Design Thinking? AgileCamp 2015 / Capital One

FIVE CORE COMPONENTS

IDEATE alternatives PROTOTYPE to refine TEST to learn EMPATHIZE with people DEFINE opportunity FIVE CORE COMPONENTS Stories Experiences Pain Points Unmet Needs Need + Insight = POV Don’t talk, SHOW them! GET FEEDBACK! Be scrappy! Low fidelity Build 1+ ideas to learn! FLARE! Collaborate Yes! and… Quantity > Quality AgileCamp 2015 / Capital One

LET’S SEE THIS IN ACTION!

DESIGN THINKING CASE STUDY: GE AgileCamp 2015 / Capital One

DESIGN THINKING CASE STUDY: GE AgileCamp 2015 / Capital One

BUT HOW DOES THIS RELATE TO THE WHOLE AGILE METHODOLOGY? COOL STUFF… GREAT QUESTION!

IDEATE alternatives PROTOTYPE to refine TEST to learn EMPATHIZE with people DEFINE opportunity AgileCamp 2015 / Capital One THEY ARE MORE LIKE THAN YOU THINK…

IDEATE alternatives PROTOTYPE to refine TEST to learn EMPATHIZE with people DEFINE opportunity AgileCamp 2015 / Capital One LET’S LOOK AT THE AGILE MANIFESTO… Individuals and interactions> Processes and Tools Working software> Comprehensive Documentation Customer Collaboration > Contract Negotiation Responding to Change> Following a plan

THEY LITERALLY FIT LIKE A GLOVE… AgileCamp 2015 / Capital One Working Software Working Software Working Software Sprint Backlog Product Backlog EMPATHIZE IDEATE PROTOTYPE TESTDEFINE ITERATIVE! FEEDBACK VIA DEMOS!  Brainstorm Ideas  Create Hypothesis  SPIKE Stories  User Stories  Grooming  Small chunks  What problem are you solving for?  Research/Observe  Prioritize Opportunities Happy Customers

“HOW CAN I GET STARTED?”

2 3 IF YOU ONLY REMEMBER 3 THINGS Step into your customers’ shoes. Find ways to develop a visceral understanding of their attitudes, emotions and needs. Don’t fall in love with your first idea. Come up with tons of ideas first, and then evaluate their quality. Get customer feedback as soon as possible. Share rough prototypes to help you learn how to refine your concept, then iterate quickly. 1 AgileCamp 2015 / Capital One

Prototype for Empathy Prototype to Test Prototype to Decide User-driven Prototyping Wizard of Oz Prototyping Feedback Capture Grid Storytelling Shooting Video I Like, I Wish, What If Empathy Interviews Extreme Users User Camera Study Journey Map Composite Character Profile Powers of Ten Saturate & Group Why-How Laddering Point-of-View Madlib Brainstorm Sessions Design Principles “How Might We” Questions Round Robin Stoking Impose Contraints Clustering Selection Bodystorming Visit the d.school: Institute of Design at Stanford’s website for more info.website DESIGN THINKING TOOLS AND METHODS RAPID PROTOTYPING AgileCamp 2015 / Capital One IDEATION + CREATIVITY DISCOVERY + INSIGHTS