M ARQUES DE G RIÑON B RAND O VERVIEW. Marqués de Griñon Dominio de Valdepusa Dominio de Valdepusa was founded in 1292 and has been in the family of the.

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Presentation transcript:

M ARQUES DE G RIÑON B RAND O VERVIEW

Marqués de Griñon Dominio de Valdepusa Dominio de Valdepusa was founded in 1292 and has been in the family of the Marques de Grinon Carlos Falco for centuries. 1.Caliza (P) 2.Cabernet Sauvignon (P) 3.Summa Varietales (S) 4.Syrah (S) 5.Petit Verdot (I) 6.Emeritus (I) Building The Brand: Essence: Marqués de Griñón is based on an old European tradition of “Pago,” meaning representing a single estate’s unique terroir through its wine. Selling Points: 1.First estate to receive the highest level in the Spanish quality pyramid: DO de Pago, comparable to Grand Cru in Burgundy 2.Falco created the prestigious Grandes Pagos de Espana organization, whose membership includes 20 of the top estates in Spain 3.Employs top consultants, including Michele Rolland, Emile Peynaud, and Dr. Richard Smart Photo Here Priorities: Carlos Falco & his daughter Xandra 1.Falco is widely considered the father of Spanish Wine and has written the seminal “Entender de Vino” 2.Focus on quality and pedigree 3.Creates wines of “alta expresion” that appeal to American palates 4.Wines are food friendly 5.Caliza is an appealing BTG selection 6.Well suited for all off-premise accounts

Distribution Channel On Premise: 30% Off Premise: 70% On Premise: 50% Off Premise: 50% On Premise: 40% Off Premise: 60% Varietal Composition 65% Syrah, 35% Petit Verdot 100% Cabernet Sauvignon 48% Srah, 30% Cabernet Sauvignon, 22% Petit Verdot Competitive Set El Vinculo (Classical Wines of Spain) Casa de La Ermita (Opici) Casa Castillo Las Gravas (Eric Solomon) Torres Mas La Plana (Dreyfus Ashby) Numanthia Termes (Moet- Hennessy) Bodegas El Nido Clio (Gil Family Estates) Pricing SRP: $19.99 Min. SRP: $17.99 BTG: $12.00 Wine List: $36-$40 SRP: $39.99 Min. SRP: $34.99 BTG: $25 Wine List: $80.-$100 SRP: $29.99 Min. SRP: $27.99 BTG: $20 Wine List: $60-$75 WL Categories Categories: Spain, Full Bodied, International Reds, List As: Marques de Grinon Caliza, Dominio de Valdepusa, Spain Categories: Spain, Full Bodied, Cabernet Sauvignon, Reserves, International Reds List As: Marques de Grinon Cabernet Sauvignon, Dominio de Valdepusa, Spain Categories: Spain, Full Bodied, International Reds, List As: Marques de Grinon Svmma Varietalis, Dominio de Valdepusa, Spain Recent Press 2010: 91 WS & Top : 91 WS (Smart Buy), 90 WA 2006: 91 WS, 2006: 91 WA 2005: 92 WA, 91 WS 2004: 91+ WA 2000: 91 WS 2006: 91 WA 2005: 90 WA Specifications UPC/CS: UPC/BTL: CS Pack: 12 Dimensions: 13”L x 12”W x 8.5”H Weight: 36 Lbs CS/Pallet: 60 CS/Layer: 12 UPC/CS: UPC/BTL: CS Pack: 6 Dimensions:12”L x 9.8” W x 6.69”H Weight: 18.5 Lbs CS/Pallet: 90 CS/Layer: 10 UPC/CS: UPC/BTL: CS Pack: 6 Dimensions:13”L x 9.7”W x 12”H Weight: 20 Lbs CS/Pallet: 90 CS/Layer: 10 Caliza Cabernet SauvignonSumma Available POS: Brochure, Sell Sheet, Shelf Talker

Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 60% Off Premise: 40% Varietal Composition 100% Syrah 100% Petit Verdot 55% Cabernet Sauvignon, 30% Syrah, 15% Petit Verdot Competitive Set Montes Folly (TGIC-Chile) Finca Sandoval (Jorge Ordonez) Casa de La Ermita Petit Verdot (Opici) Numanthia Termanthia (Moet- Hennessy) Casa Lapostolle Clos Apalta (Chile- Moet- Hennessy) Alamaviva (Chile) Pricing SRP: $39.99 Min. SRP: $34.99 BTG: $25 Wine List: $80.-$100 SRP: $39.99 Min. SRP: $34.99 BTG: $25 Wine List: $80.-$100 SRP: $99.99 Min. SRP: $89.99 BTG: N/A Wine List: $170.-$200. WL Categories Categories: Spain, Full Bodied, Cabernet Sauvignon, Reserves, International Reds List As: Marques de Grinon Syrah, Dominio de Valdepusa, Spain Categories: Spain, Full Bodied, Cabernet Sauvignon, Reserves, International Reds List As: Marques de Grinon Petit Verdot, Dominio de Valdepusa, Spain Categories: Spain, Full Bodied, Cabernet Sauvignon, Reserves, International Reds List As: Marques de Grinon Emeritus, Dominio de Valdepusa, Spain Recent Press 2006: 92 WA 2005: 92 WS, 92 WA 2004: 91 WA, 2001: 94 WS, 2000: 91 WS,1999: 92 WS 2006: 91 WS, 92 WA 2005: 93 WA 2004: 91 WA, 2003: 91 WS, 2002: 90 WS, 2001: 90 WS 2005: 94+ WA, 90 WS 2004: 93 WA, 93 WS 2003: 90 WS 2000: 92 WS, 90 WA Specifications UPC/CS: UPC/BTL: CS Pack: 6 Dimensions:13”L x 9.7”W x 12”H Weight: 18.5 Lbs CS/Pallet: 90 CS/Layer: 10 UPC/CS: UPC/BTL: CS Pack: 6 Dimensions:13”L x 9.7”W x 12”H H Weight: 18.5 Lbs CS/Pallet: 90 CS/Layer: 10 UPC/CS: UPC/BTL: CS Pack: 6 Dimensions:13”Lx11”Wx7.5”H Weight: 23 Lbs CS/Pallet:70 CS/Layer: 10 Syrah Petit VerdotEmeritus Available POS: Brochure, Sell Sheet, Shelf Talker