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Multiple Multiple Choice Fill-In The Fill-In The Blank Fill-In The Fill-In The Blank 10 Points 20 Points 30 Points 40 Points 50 Points 10 Points 10 Point 20 Points 30 Points 40 Points 50 Points 30 Points 40 Points 50 Points Multiple Multiple Choice True or False True or False 10 Point

Personalized promotion is the most effective and least expensive form of marketing communication. True & False For 10 Points False True Back to Game

Choosing target markets and studying their needs and decision-making processes can make promotion more effective. True & False For 20 Points False True Back to Game

Marketing activities often cost 50 percent or more of the selling price of a product or service. True & False For 30 Points False True Back to Game

When products are first introduced to the market, prices are generally quite low. True & False For 40 Points False True Back to Game

The first step in developing a marketing strategy is to create a marketing mix. True & False For 50 Points False True Back to Game

In a communication path, the person or organization that has information to communicate to another person or organization is called the Multiple Choice For 10 Points Back to Game sender. receiver. decoder. channeler.

Which of the following would NOT generally be considered one of the marketing functions? Multiple Choice For 20 Points Back to Game pricing selling promotion repairing

Businesses that take part in a channel of distribution are known as Multiple Choice For 30 Points channel members. consumers. distributors. retailers. Back to Game

Which of the following is a function of promotion? Multiple Choice For 40 Points budgeting for marketing activities improving products advertising market research Back to Game

Product costs + operating expenses + profit = Multiple Choice For 50 Points gross cost. selling price. markup. markdown. Back to Game

What are the four elements of a marketing mix? Multiple Choice For 10 Points demographics, income, supply, and demand product, distribution, price, and promotion cost, location, time, and advertising consumers, manufacturers, retailers, and distributors Back to Game

The first step in the consumer decision- making process is to Multiple Choice For 20 Points gather information. select and evaluate alternatives. recognize a need. Back to Game make a purchase decision.

Services are intangible. This means that Multiple Choice For 30 Points their availability must match their demand at a specific time. they cost more than products. there will be differences in the type and quality of service provided. they have no physical form. Back to Game

This type of marketing research study gathers information from people using a carefully planned set of questions. Multiple Choice For 40 Points experiment survey secondary research observation Back to Game

Which of the following scenarios will most likely result in comparatively low prices? Multiple Choice For 50 Points Back to Game products are sold at a large warehouse store offering little personal service located on the outskirts of town a product has few close competitors because it is unique a product is highly complex and technical supply for a product is low and demand is high

Any form of communication used to inform, persuade, or remind is called ____________________. Fill-In The Blank For 10 Points Back to Game inseparable motives distribution orientation product research price promotion strategytarget

The marketing function that involves determining the best ways for customers to locate and obtain an organization’s products and services is called ____________________. Fill-In The Blank For 20 Points Back to Game inseparable motives distribution orientation product research price promotion strategytarget

The money a customer must pay for a product or service is called ____________________. Fill-In The Blank For 30 Points Back to Game inseparable motives distribution orientation product research price promotion strategytarget

A company’s plan that identifies how it will use marketing to achieve its goal is called a marketing ____________________. Fill-In The Blank For 40 Points Back to Game inseparable motives distribution orientation product research price promotion strategytarget

Services are ____________________, meaning that they are consumed at the same time they are produced. Fill-In The Blank For 50 Points Back to Game inseparable motives distribution orientation product research price promotion strategytarget

A(n) ____________________ market is a specific group of consumers that have similar wants and needs. Back to Game Fill-In The Blank For 10 Points inseparable motives distribution orientation product research price promotion strategytarget

A(n) ____________________ is everything a business offers to satisfy a customer’s needs. Back to Game Fill-In The Blank For 20 Points inseparable motives distribution orientation product research price promotion strategytarget

A marketing ____________________ considers the needs of customers when developing a marketing mix. Back to Game Fill-In The Blank For 30 Points inseparable motives distribution orientation product research price promotion strategytarget

Finding solutions to problems through carefully designed studies involving consumers is called marketing ____________________. Back to Game Fill-In The Blank For 40 Points inseparable motives distribution orientation product research price promotion strategytarget

The reasons consumers decide what products and services to purchase are called buying ____________________. Back to Game Fill-In The Blank For 50 Points inseparable motives distribution orientation product research price promotion strategytarget

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