Broadway Café Case Study Presented by: Julio Romero Zapata Amanthi Wijeyekoon Clara Chong Tina Swaker.

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Presentation transcript:

Broadway Café Case Study Presented by: Julio Romero Zapata Amanthi Wijeyekoon Clara Chong Tina Swaker

Competitive Advantage Presented by Tina Swaker

PORTER’S FIVE FORCES

SUPPLIER POWER

THREAT OF SUBSTITUTES

THREAT OF NEW ENTRANTS

BUYER POWER

RIVALRY AMONGST EXISTING COMPETITORS

WHICH OF THE THREE GENERIC STRATEGIES? Combination of two strategies used within the Café Cost Leadership Differentiation

CUSTOMER ORDER PROCESS

Customer Relationship Management Presented by Clara Chong

CUSTOMER RELATIONSHP MANAGEMENT identifying customer requirements for designing specific marketing campaigns effective customer service and improved customer satisfaction increased sales, greater profitability, and customers’ loyalty

Reporting –Customer? –Time range? Analyzing –Why? Predicting –Products? –Approach the customers? CUSTOMER RELATIONSHIP MANAGEMENT

STRATEGY USING YouTube a simple advertisement of the new machines and the benefits The advertisement will be viewable in store as well as uploaded to YouTube

Table 1: YouTube Pros and Cons

EXTENDED STRATEGY a short video about how to make a coffee or espresso, pointing out the ability of the employees to create an art of hot beverages CUstumers can: –enjoy the news or movies from new TV screens –read the daily newspapers and magazines –listen to the in-store music Atmosphere promotions

NEW TECHNOLOGOES Facebook Twitter Blogging AdWords Text messaging

Business Intelligence Presented by Amanthi Wijeyekoon

System Development Life Cycle Presented by Julio Romero Zapata