Unit 10 Business Communication Text B Etiquette in New Communication Technology

Revision——Sentence Translation 1. 通过模仿老师说英语，学生可以改善发音。 Students can improve their pronunciation by imitating the teacher speaking English. 2. 大卫尝试去能明白是什么导致这次试验的 失败。 David attempted to figure out what led the experiment to a failure. 3. 在自己创业的过程中，有许多困难需要克 服。 There are many difficulties that you should overcome when you set up your own business. 4. 经常听英文歌也能提高你的英语听力。 Listening to English songs regularly can also improve your listening ability.

Revision——Making Sentences 1.comply with; school regulation; important; every student 2.lack of; nothing but care 3.measures; prevent; air pollution 4.take advantage of; the opportunity; earn a large amount of money

Vocabulary Study 1. △ etiquette n. （社会 或行业中的）礼 节， 礼仪 2. △ fax n./v. 传真 3. n. 电子邮件 v. 给 …… 发电 子邮件 4. ★ mobile a. 可移动的 5. ★ format n. 格式，版 式 6. contact n./v. 联络， 联系 7. brief a. 简短的 Reading

Vocabulary Study 8. handwritten a. 手写的 9. △ transmit v. 传送，输 送 10.content n. 1. (pl.) 内容 2. 容量 11.paragraph n. ( 文章 ) 段， 段落 12.confusing a. 令人困惑 的 13. ★ memo n. 备忘录 14.apologize v. 道歉，辩 白 15. ★ assume v. 1. 假定， 假设 2. 承担 16. △ courteous a. 礼貌的， 客气的 17. △ abbreviation n. 略语， 缩写词 18. familiar a. 熟悉的， 通晓的 Reading

Phrases and Expressions 1.be sure to do sth. 一定 要；务必（去做某事） 2.as for 至于；关于 3.apologize for 为 …… 道歉 4.break up into 拆开成； 打散成 5.be familiar with 对 …… 熟悉

Background Information Business Letters A business letter is a letter written in a formal language, usually used when writing from one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties. Business letters usually follow a block format.

Background Information Business letters usually contain the following information (in this order): Letterhead or the sender's address Date Inside address Salutation or greeting Letter body Complimentary closing Signature, printed name, and position of the sender In some situations, a business letter may also include the following optional information: Reference (RE:) Carbon Copy Recipients (CC:) Enclosures (ENC:) Reference Initials (RI:)

Pre-reading Questions 1. Do you often send s to your friends? 2. What do you think of etiquette in today’s business communication? 3. Do you identify yourself when using text messages for business?

In today’s business world, faxes, s, and mobile phone messages have changed the speed with which business happens today. The speed of the new communication technology, however, has not changed the need for proper etiquette. etiquette 1. What changed the speed of today’s business? Faxes, s and mobile phone messages. 2. What keeps unchanged in today’s business world? The need for proper etiquette. Main idea Although today’s business has changed a lot due to new communication technology, proper etiquette is still needed. ReadingTranslation Etiquette in New Communication Technology