New Product Guide Resembles mother’s nipple Encourages weaning PIGEON Oral Development System Pacifier Promotes nasal breathing Oral Cavity ←Vanish…

Confirmation of Product Concept As a result of research into the oral cavity, we have developed a completely new type of pacifier in conjunction with doctors and according to theories supported by our research. a soothing and psychologically stabilizing effect. Currently available pacifiers quiet and calm the baby, i.e. they have a soothing and psychologically stabilizing effect. + plus STEP 1STEP 2 STEP 3 possess training functions specific to the oral cavity development of babies of different ages Our new pacifiers STEP 1 & STEP 2 & STEP 3 are not only effective soothers and psychological stabilizers, but also possess training functions specific to the oral cavity development of babies of different ages. (In other words, the products step up in accordance with the baby's stage of development.) Introduction PIGEON R&D Center, Japan

Product Features Helps Oral Development STEP 1 ・ 2 ・ 3 STEP 1 ・ 2 ・ 3 Step Up In Accordance With the Baby’s Stage of Development Nasal Breathing Nasal Breathing + Oral Breathing Natural sucking of mother’s nipple is important for newborn baby Closing the lips is important in order to develop active eating and swallowing When start weaning & speaking, baby tend to breath through mouth, which lowers baby’s immune system against disease STEP 1 (0-5Months) STEP 2 (5Months and Older) STEP 3 (8Months and Older) Perfect Fit For Newborn Baby ● Facilitates the natural sucking movement ●Psychologically stabilizing effect ●Activates the brain ●Unique shape of nipple to soothe baby Resembles the shape and softness of mother’s nipple Perfect Fit For Weaning Baby ●Trains how to close the lips ●Controls nursing reflex ●Psychologically stabilizing effect ●Activates the brain thin Thickness of Area in Contact With Lips is thin Ideal shape for baby as it begins to wean, enabling to close it’s lips naturally Perfect Fit For Teething Baby ●Trains the nasal breathing ●Prevents the oral breathing ●Encourages the tongue movement ●Not prevents healthy development of teeth thin Thickness of Area in Contact With Lips &Teeth is thin Unique shape facilitates baby’s oral movement, by making nasal breathing Fit for the baby’s oral cavity Fit for the baby’s mouth after oral cavity vanish Baby’s Oral Cavity Vanish…… Variety of Elasticity & Shape

＜ Nasal Breathing System ＞ ① Breathing ② The sense of smell ＜ Function of Nose ＞ Importance of Nasal Breathing Oral breathing tends to lower baby’s immune system against disease. As the dust or virus coming into baby’s body directly, lymph or immune system are damaged. Lymph Product Features Nasal breathing Oral breathing ＜ Function of Mouth ＞ ① Eating ② Speaking ③ Breathing 1, Prevents inhalation of dust or virus. 2, Prevents dryness of the throat. Correct Breathing Developing the habit of nasal breathing is important. PIGEON Oral Development System Pacifier Promotes Nasal Breathing! ＜ Why oral breathing is not good? ＞ When start weaning and speaking, baby tend to breath thorough the mouth, instead of nasal breathing. So we recommend especially teething baby STEP 3 pacifier, in order to promote nasal breathing!

Product Features Nipple Length ★ Just the right length fits easily into the oral cavity and facilitates sucking movement. Nipple Softness ★ The thickness and elasticity give the same softness as a mother’s breast. ★ To maintain its flexible softness within the oral cavity, air is released from within the nipple. Nipple Tip Diameter ★ Fits into the oral cavity, and facilitates sucking movement. ★ Baby can easily catch the nipple even without sucking, by the difference between the tip and the narrow portion. Narrow Portion ★ Fits easily into the oral cavity with its increased contact area by squeezing it vertically. ★ Even without sucking, narrow portion catches on the gums. Retention in the oral cavity gives a sense of reassurance. Raised Area ★ As this area resembles the areola of the mother’s breast, it cause the baby’s mouth to open naturally. ★ Fits the lips and oral cavity well, with increased contact area. Features of Shape of STEP １ Resembles mother’s nipple Shield ★ Fits snugly around the mouth. ★ Conforms to the international safety standard BS & UPSC. ★ Not prevents the nasal breathing.

Encourages weaning Product Features Features of Shape of STEP2 Nipple Softness ★ The thickness and elasticity give the same softness as a mother’s breast. ★ To maintain its flexible softness within the oral cavity, air is released from within the nipple. Nipple Tip Diameter ★ Fits into the oral cavity. ★ Babies are eventually led to close their lips by latching on to and retaining the nipple in the oral cavity and getting used to its shape. Thickness of Base Part, Where Lips Contact ★ This area in contact with the lips is made narrow to encourage closing the lips and weaning. From the beginning of the weaning period, closing the mouth is important in order to activate the mouth’s sensors,develop active eating. ★ Thickness is carefully designed not to prevent healthy development of the teeth. ★ Allows “play chewing” with the lips, gums and tongue. Shield ★ Fits snugly around the mouth. ★ Conforms to the international safety standard BS & UPSC. ★ Not prevents the nasal breathing. Nipple Length ★ Just the right length fits easily into the oral cavity and facilitates sucking movement.

Promotes nasal breathing Product Features Features of Shape of STEP3 Shield ★ Fits snugly around the mouth. ★ Conforms to the international safety standard BS & UPSC. ★ Not prevents the nasal breathing. Upper and Lower Section of Raised Area ★ Designed with a soft tip underneath and a firm tip on top, which satisfies baby’s natural sucking reflex action, and offers the sensation of sucking on different textures, which baby’s enjoy. Nipple Length and Width ★ This nipple is designed not to fit oral cavity of baby, but to fits well into the mouth of teething baby, and facilitates tongue movement. When baby starts weaning and speaking, the oral cavity will be vanishing naturally. Thickness of Base Part, Where Lips & Gums Contact ★ The very thin thickness makes baby’s mouth to close naturally, which encourages baby to develop active tongue movement and nasal breathing. When starts weaning and speaking, baby has a tendency to breath through the mouth. This oral breathing tends to lower baby’s immune system against disease. ★ Thickness is carefully designed not to prevent healthy development of the teeth. ★ Allows “play chewing” with the lips, gums and tongue.

Product Features Q&A Q, My baby is 6 months. But he likes STEP 1(0- 5months). Is it not good? A, It’s no problem. As the age shown on the package is only a standard, please choose one in accordance with your baby’s development. Using favorite one is effective. Q, How should I wash & how often? A, Rub with fingers in tepid water. Soaped water is better. Rinse and dry well. Wash well every time before/after use, especially if your baby is under 5months. Please keep always clean. Q, Which sterilization method can I use? A, Any sterilization is possible, by boiling, using sterilizing liquid or microwave. Q, What is ? A, It’s “G-mark(Japan good design award)”. The mark is accepted to be used only the awarded products as “High Quality”, “Usability” and “Attractive design” one. This mark is widely recognized in Japan, and helps consumers to choose good product. Q, What is ? A, It means that our pacifiers have been developed based on the result of our research into the baby’s oral development, in conjunction with doctors.

Packaging Information ● Material : Silicone Rubber. Polypropylene ● Heat Resistance : 120 ℃ ● PIGEON Oral Development System Series ● S T E P 1 S T E P 2 N886N887N888N889N890N891 CatRabbitDogSleeping Bear Stripe Bear Elephant S T E P 3 N892N894N893 SheepBear Face Cat Face