SALES & MARKETING GUIDES © Marin Management, Inc. 1 Sales Leadership Guide, 8001 Introduction to MMI Sales Guides A. The Purpose of MMI Sales and Marketing.

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Presentation transcript:

SALES & MARKETING GUIDES © Marin Management, Inc. 1 Sales Leadership Guide, 8001 Introduction to MMI Sales Guides A. The Purpose of MMI Sales and Marketing Guides The purpose of Marin Management, Inc.’s Sales Guides is to provide the resources for the members of hotel sales departments and others involved with hotel sales to achieve our sales mission. These guides define the policies and procedures designed to achieve our sales department mission. Continue ►

SALES & MARKETING GUIDES © Marin Management, Inc. 2 Sales Leadership Guide, 8001 Introduction to MMI Sales Guides B. Summary of MMI Sales Guides Sales Leadership Guide: Policies 8000 through 8099 Sales Administration Guide: Policies 8100 through 8199 Sales Prospecting Guide: Policies 8200 through 8299 Sales Technique Guide: Policies 8300 through 8399 Sales Competition Guide: Policies 8400 through 8499 Hotel Marketing Guide: Policies 8500 through 8599 Hotel Internet Marketing Guide: Policies 8600 through 8699 Event Sales & Planning Guide: Policies 8700 through 8799 Sales Reference Guide: Policies 8900 through 8999 Hotel-specific Sales Information Guide Continue ►

SALES & MARKETING GUIDES © Marin Management, Inc. 3 Sales Leadership Guide, 8001 Introduction to MMI Sales Guides C. How to Use Our Sales and Marketing Guides Use our Sales and Marketing Guides in several ways:  As a reference for team members and supervisors,  As an orientation tool for new team members,  As a training reference for group and individual training meetings,training  As a resource for materials for departmental and other staff meetings, and  As a recruitment resource for writing interview questions. Continue ►

SALES & MARKETING GUIDES © Marin Management, Inc. 4 Sales Leadership Guide, 8001 Introduction to MMI Sales Guides D. Ownership of This Document The format, layout and information contained in this Guide are the property of Marin Management, Inc. and are its trade secrets. No part of this Guide may be printed, copied, altered, distributed or saved to a non-Company computer without the written approval of Marin Management, Inc. This Guide may not be used in any manner other than as described herein and as intended by Marin Management, Inc. If you have suggestions for changes to this guide, contact the president of Marin Management, Inc. Continue ►

SALES & MARKETING GUIDES © Marin Management, Inc. 5 Sales Leadership Guide, 8001 Introduction to MMI Sales Guides E. Confidentiality The information contained in this Guide is confidential. No portion of this information may be shared with anyone other than a Hotel or MMI employee without the permission of MMI. F. Disclaimer Marin Management, Inc. developed this guide to help provide for effective sales and marketing activities. The policies and procedures in this guide must be implemented with good judgment by capable supervisors and well-trained employees. Marin Management, Inc., its officers and employees make no implied or expressed warranty regarding the use of this guide. End

SALES & MARKETING GUIDES © Marin Management, Inc. 6 Sales Leadership Guide, 8001 Introduction to MMI Sales Guides