Eurobodalla Coast Tourism Networking Forums Tuesday 25 th May 2010 – Narooma Wednesday 26 th May 2010 – Batemans Bay

The Eurobodalla Team John Pugsley – Tourism Manager Catherine Reilly – Destination & Niche Marketing Renée Kemp – Narooma Visitor Centre Manager Lysanne Cameron – Batemans Bay Centre Manager Kerrie-Anne Benton – Tourism & Marketing Administrator

Agenda for today 1.Tourism Insights 2.ECT Members Survey 3.Up coming promotions Holiday Packages Community campaign 4.Marketing Tips 5.What do you want from Eurobodalla Tourism? 6.Q & A

How bad can it get? Global Financial Crisis Increase in mortgage interest rates Housing prices up Job security Elections – Federal and State Increase in holiday leave accruals Highly competitive holiday market Saturation of cheap domestic airfares Vast increase in low cost international holidays Strength of Australian Dollar Fewer ‘Leisure disposable’ dollar

Aus interstate holiday still well down...

Outbound travel up again

NSW Interstate Leisure demand

NSW Interstate demand

Aust Intrastate trips weaken

NSW Intrastate Leisure demand

Inbound trips kick - up

So what is happening in our backyard...? 1.2 million visitors Visitation down 9% −Especially intrastate −+ day tripper Spending slump $351 million expenditure Down 18% Tourism jobs Down to 2350

Who are our best prospects?  Older age groups – 40+ including couples &families  Sydney is key to future - + ACT & Regional NSW  Lifestyle interests “Health & money to enjoy holidays is key to life” “Friends, cooking & home entertainment”  Holiday destination decision factors “Best offers & certain type of holiday I want” “Somewhere I really enjoy and return to”

Planning and booking Planning  70% plan no more than 2 months out Information source  Been before number 1  Friends & relatives  Internet  Media – TV, newspapers etc.. Booking  Web the most used by far  Phone & in person

So how do our members feel... The ECT Members Survey results April 2010

Packages Promotion  July – December 2010  12 page colour brochure  30 + packages  120,000 + copies to be printed  Packages bookable via  Distribution via newspaper insert in Canberra, Illawarra, Southern Sydney, Wagga Wagga  Mailed to database  Distribution via South Coast VIC’s  Massive advertising campaign in Canberra Sydney and Regional NSW

Who is one of our greatest assets in the region? The local community!

The community campaign To increase awareness of the holidays & leisure activities in the region To increase participation To entice locals to invite their friends & relatives To drive business When: Quarter 3, 2010 Offers: Deals for locals & their friends & relatives to take holiday / get out there in Eurobodalla

What? Mail box drops – Brochures, offers, postcards etc Advertising – Co-operative etc... Media promotion Micro – website – ww.myeurobodalla.com.auww.myeurobodalla.com.au Social media