Product and Service Design Prepared by Bhakti Joshi June 25, 2013.

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Product and Service Design Prepared by Bhakti Joshi June 25, 2013

Why Design? CUSTOMER’S WANTS Refined product/service New product/service Quality-based product/service Tested and Tried Products/service Documented specifications of product/service Documented use/process of product/service

Business Opportunity Demand Pull Innovation Invention Push Innovation Market explored for design of a product/service Advancement in intelligence ? Discuss Examples of Demand Pull and Invention Push Innovation

Design Choices SERVICE Standardization Customisation Delayed differentiation Modular Design Robust Design PRODUCT DESIGN To cause to conform standards To make or alter to individual or personal specifications A generic product later differentiated into a specific end- product Approach that subdivides a system into smaller parts Approach to reduce variations in a product without eliminating causes of variation (Mass) ? Degree of variation Degree of customer contact Communication and Interaction People Media Tools

Product & Service Life Cycle Introduction Growth Maturity Decline SALES TIME

Website: Sources: Robust Design n/IE361/s00mini/maurer.htm

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