Social Media Subcouncil: Capturing and Expanding Expertise Nov. 20, 2008 Co-chairs: Joyce BoundsJoyce Bounds, VA Jeffrey LevyJeffrey Levy, EPA The subcouncil is organized under the Federal Web Managers Council to support the Web Managers Forum

Background New technologies exploding in use No. 1 topic among gov’t web managers Questions around: –When to use –How to use –Security and blocked sites –Integration into existing efforts and requirements Much work has been done Don’t want to reinvent wheels Solution: work together through an organized group

Goals Help define business case for gov’t Identify best practices for gov’t Identify roadblocks and potential solutions Identify and recommend priorities among social media sites for government agencies to use

Scope All Web 2.0 tools, whether “social” (social networking, blogs) or not (RSS, podcasts) Primary focus: federal gov’t –All federal agencies fall under common laws –Most info will apply to local and state, too

Deliverables Library on webcontent.gov –For each tool (blog, wiki, podcast, etc.), specific to gov’t: Business case Best practices Case studies Fact sheets Measures of success Training –Canned presentations –Gov’t progress inventory w/points of contact –Terms of service: who has ‘em and with whom? –Action plan to overcome roadblocks Ongoing research and updates on new developments Recommended naming conventions Speakers bureau Discussion and updates on members.webcontent.gov

Membership Active, energetic contribution is critical –To simply get updates, check webcontent.gov and subcouncil area of members.webcontent.gov Overall makeup –About 20 members, max –Co-chairs will choose among nominees –Representation We’ll try to spread members across agencies (but not limited to one per agency) Goal is roughly feds and the rest state and local Member criteria –Interest and experience in social media (personally or professionally) –Gov’t employees who can commit 4 hours/month –No particular level w/in your agency is required – we want your knowledge, not your title –Know gov’t Internet regulations (508, privacy, ID as gov’t info, etc) –Familiar with webcontent.gov –Manager’s approval (but you don’t need to send us anything)

How to Self-Nominate and Meetings Send to co-chairs by 12/1 –Send to both of us: and Subject line: “Membership: socmed” (so we can easily find these in the flood) Address what you bring to the goals and deliverables (short paragraph) Affirm you have your manager’s approval Provide contact info –Full name –Gov’t level: federal, state, city, county If something other than those words, just describe it –Agency name – address (yes, we can pull it off the incoming, but it’s easier for us if you list it explicitly) –Phone number –Time zone Self-Nominate Meetings Every other week, with homework in between First meeting: tentatively December 15th, 1-3pm

Corralling Communications Credit: Jeremy Caplan, Dept. of Commerce

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