Principles of Magazine Design JOUR 500 Contemporary Magazine.

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Presentation transcript:

Principles of Magazine Design JOUR 500 Contemporary Magazine

Rules of Magazine Design Design for function, not for decoration Good design facilitates reading Good design draws the reader in Good design leads the reader Good design has multiple points of entry – headlines, decks, photos or illustrations, cutlines, sidebars while being clean and simple

Department heading Headline Deck Byline Body copy Pull quote or call out Art Folio

Two-page spread Think of two facing pages as a single unit unless there’s a full- page ad

Two-page spread

Four Elements of a Page Every magazine page is made up of four elements: Art (graphics, photos, illustrations) Text Headlines/titles and subheads/decks Captions

Elements of a page And don’t forget white space

Art Every page or two-page spread should have a dominant piece of art, a single focal point

Let photos tell the story

Unity Magazines should be consistent – style, typeface, color palette, use of white space Consistent design helps give a magazine personality

Unity: Typography Limit yourself to just a few fonts: One for body copy Another for department titles A third for photo cutlines Use special fonts for display headlines

Typography Find creative ways to use type in display headlines

Consistency

Trend: Brief text, lots of images

Trend: Celebrity covers

Anatomy of a Magazine Cover logo image Cover lines White space Issue date price

Anatomy of a Magazine Cover logo image Cover lines White space Issue date price

Covers: Poster

Covers: One theme, one image

Covers: Multitheme, One-image

Covers: Multitheme, Multi-image

Covers: All Typographic