111 AmeriCorps & Volunteer Florida Marketing and Branding

2 The importance of Marketing and Branding Consistent branding and messaging gives people the opportunity to share a connection with the program’s impact Helps keep AmeriCorps visible and relevant Provides media exposure to the amazing work AmeriCorps programs are doing Increases national and local recruitment efforts Contractual Requirement

3 Setting Norms around Marketing and Branding Communicate the importance of AmeriCorps/Volunteer Florida marketing and branding to program staff Make it an expectation not the exception Think of yourself as a partner in this work; we all do it together so let’s show that we are working together!

4 Best Practices When it doubt, tri-brand it! (see TFA tri-branding on this PowerPoint) Pass along articles, media hits, social media campaigns, etc Ask questions! Think of creative ways to feature partnership

5 Requirements Daily Gear Apparel Lapel Pins Lanyards Branding & Marketing Tri-branding Media exposure Feature partnership in programmatic communication Service Site Signage Elevator Speeches

6 Example: Social Media Campaign

7 Example: Photos, Articles, Speaking Opportunities

8 Let’s Practice 1.You will be given a situation 2.Talk with your table for 2 minutes on how to creatively improve the marketing/branding 3.Share out! Participants get prizes

9 Practice Situation Bobby the AmeriCorps member has attended an event, but forgot to wear his AmeriCorps shirt. You quickly want Bobby to be recognized as an AmeriCorps member. What do you do?

10 Practice Situation You are planning an event. What types of branding and marketing ideas do you have to ensure you are fulfilling your requirements. This can apply to the communication BEFORE the event, during, and after.

11 Thanks for listening! Feel free to contact me at at any time.