MARKETING BEGINS WITH CUSTOMERS

Slides:

Advertisements

Similar presentations

PRINCIPLES OF MARKETING Consumer Buyer Behavior

Advertisements

1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

Chapter 7 Analyzing Consumer Markets and Buyer Behavior by

Learning Goals Learn the consumer market and construct model of consumer buyer behavior Know the four factors that influence buyer behavior Understand.

1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.

6 Analyzing Consumer Markets 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 6-2 What Influences Consumer Behavior? Cultural Factors.

Abraham Maslow The Hierarchy of Needs

Maslow’s Hierarchy Of Needs

KEY TERMS UNIT 2 (UNDERSTANDING CUSTOMERS) Marketing.

Maslow’s Hierarchy of Needs Mr. TK Nottawasaga Pines Secondary School.

The Basics of Marketing

Principles of Marketing Lecture-15. Summary of Lecture-14.

CHAPTER 4: UNDERSTANDING CUSTOMERS: BUSINESS TO CONSUMER MARKETS Part 2: Use Information to Drive Marketing Decisions McGraw-Hill Education 1 Copyright.

Gilbert A. Churchill, Jr. J. Paul Peter Chapter 6 Consumer Behavior Marketing.

Selling Today CHAPTER 7 UNDERSTANDING BUYER BEHAVIOR PART IV

9/19/20151 CHAPTER 3 CONSUMER BEHAVIOR. 9/19/20152 Consumer Decision Making l Extensive Decision Making: l Highly complex and expensive products, such.

Analyzing Consumer Markets. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice HallSlide 2 of 31 Possible Questions 1.How do consumer characteristics.

Consumer buying behaviour. Needs and wants???? a need is a human requirement which must be satisfied for survival. Anything desired which is not necessarily.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 2.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Gilbert A. Churchill, Jr. J. Paul Peter Chapter 6 Consumer Behavior Marketing.

Chapter 2 Consumer decision-making. Learning objectives 1Explain why marketing managers should understand consumer behaviour 2 Analyse the components.

BY NOAH WARREN CONSUMER BEHAVIORS. FINAL/BUSINESS CONSUMER Final Consumer Buy products or services for person use. Items would include shampoo, video.

CONSUMER BEHAVIOUR.

Understanding Consumer Behavior Chapter 6. Consumer Behavior is called consumer behavior. is called consumer behavior. Consumer behavior includes factors.

By Maggie Shutts. Personal Selling- Is direct communication between a sales reprehensive and one or more prospective buyers who attempt to influence each.

Learning Objectives Chapter 4: Customer Behavior 1.List and describe six personal factors that influence customer behavior. 2.List and describe four factors.

By: Erik Jass. Final Consumer examples:Business consumer examples: IPod touchBarber shop scissors Personal laptopPhotographers camera X-Box 360Teachers.

© South-Western Publishing MARKETING BEGINS WITH CUSTOMERS Understanding Consumer Behavior What Motivates Buyers? Types Of Decision-Making.

Maslow’s Theory Maslow’s theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied. Maslow's.

Maslow’s Hierarchy of Needs. Maslow’s Theory “We each have a hierarchy of needs that ranges from "lower" to "higher." As lower needs are fulfilled there.

Consumer Markets and Consumer Buying Behavior

Marketing 333 Chapter 5 Final Consumers and their Buying Behavior.

Factors that Influence Consumer Behavior

© 2004 Mark H. Hansen Buyer Behavior. 2 A purchase is an exchange the parties to that exchange are the consumer and the marketer the interests of the.

Consumer Markets And Industrial Market. The aim of marketing is to meet and satisfy target customer’s needs and wants better than competitors. Marketers.

© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 6 MARKETING STARTS WITH CUSTOMERS 6-1Understanding Consumer Behavior 6-2What Motivates Buyers?

Chapter 2 Consumer Behavior.

OBTAINING MENTAL & EMOTIONAL HEALTH CHARACTERISTICS, HIERARCHY OF NEEDS, PERSONALITY.

Consumer Markets and Consumer Buyer Behavior Chapter 5.

Copyright 2000 Prentice Hall6-1 Chapter 6 Why People Buy: Consumer Behavior.

Introduction to Hospitality Consumer Behavior

Maslow’s Hierarchy of Needs. Maslow Maslow's Hierarchy of Needs Five levels of needs Seen as a hierarchy The most basic need emerges first People move.

ADVERTISING: Consumer Behavior Decision Making. Freud: the Subconscious Early 1900s: –ID, Superego, and Ego –People are driven by instincts not aware.

Dr. Muslim Suardi, MSi., Apt. School of Pharmacy, Faculty of Sciences University of Andalas.

  Needs   Wants   Drive   Physiological needs   Safety needs   Social needs   Personal needs   Perception   Selective exposure   Selective.

Jeopardy Buyer BehaviorBuying MotivesProspect Base Prospect Base (con’t) Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

MARKETING STARTS WITH CUSTOMERS

Achieving Good Mental Health Chapter 7 Pages

Sports and Entertainment Unit 2 Using sports to reach the customer.

CONSUMER NEEDS & MOTIVATION Power point presentation by – Rachel Nichol CONSUMER NEEDS & MOTIVATION Power point presentation by – Rachel Nichol.

1 Chapter 5 Consumer and Business Buyer Behavior.

Entrepreneurship Unit 4, Lesson 1 Entrepreneurs Satisfy Needs and Wants Copyright © Texas Education Agency, All rights reserved 1.

MARKETING STARTS WITH CUSTOMERS

Do Now: Write down 5 things that you’ve purchased in the last week.

“Understanding Consumers”

Marketing Starts with Customers

Consumer Markets and Consumer Buying Behavior

Consumer Behavior Kaiti Wanta.

The Consumer Decision Process

Unit 2 Putting the Customer First

Simple Response Model Stimulus Organism Response.

Understanding Consumer Behavior

Motivation 1 1.

Starter Activity Complete the worksheet provided by your teacher!

Chapter 6 Analyzing Consumer Markets and Buying Behavior

Influences on Consumer Behaviour

Hierarchy of Needs Abraham Maslow.

MARKETING STARTS WITH CUSTOMERS

Chapter 6 Analyzing Consumer Markets and Buying Behavior

Maslow’s Hierarchy of Human Needs Abraham Harold Maslow

Presentation transcript:

MARKETING BEGINS WITH CUSTOMERS CHAPTER 06 4/26/2017 MARKETING BEGINS WITH CUSTOMERS 6.1 Understanding Consumer Behavior 6.2 What Motivates Buyers? 6.3 Types Of Decision-Making © South-Western Publishing MARKETING

UNDERSTANDING CONSUMER BEHAVIOR GOALS for Lesson 6.1 Describe the importance of understanding consumer behavior. Demonstrate and understanding of consumer wants and needs. © South-Western Publishing

Consumer Behavior Final consumers Business consumers © South-Western Publishing

Consumers’ Wants and Needs A want is an unfulfilled desire. A need is anything you require to live. © South-Western Publishing

Maslow’s Hierarchy of Needs Self-Actualization (to realize your potential) Esteem (respect and recognition) Social (friends, love, belonging) Security (physical safety and economic security) Physiological (food, sleep, water, shelter, air) © South-Western Publishing

WHAT MOTIVATES BUYERS? GOALS for Lesson 6.2 Distinguish between different buying motives. Describe the five steps of the consumer decision-making process. © South-Western Publishing

Buying Motives Emotional motives Rational motives Patronage motives © South-Western Publishing

The Decision-Making Process Postpurchase Evaluation Purchase Alternative Evaluation Information Search Problem Recognition © South-Western Publishing

TYPES OF DECISION-MAKING GOALS for Lesson 6.3 Describe the influences on the consumer decision-making process. Explain how consumers and businesses use routine, limited, and extensive decision-making. © South-Western Publishing

Influences on the Consumer Decision-Making Process Personality Social class Cultural environment Reference groups © South-Western Publishing

Types of Decision-Making Routine decision-making Limited decision-making Extensive decision-making © South-Western Publishing

Marketers’ Response If the consumer considers alternatives If the consumer is brand-loyal © South-Western Publishing