J412/512 10/31/13

 How might this production be different today?  What might be the same?

 Is theatrical distribution dying/dead? Pros and cons?  Is DVD dying/dead?  Will other models catch on?

 Assignment of rights for any/all retail markets What are retail markets? (Where do you access movies?)

 Licenses film from production company  Arranges for film’s exhibition in theaters  Decides on release schedule  Responsible for shipping prints, overseeing inspection, accounting, collection of receipts  Marketing duties: Conducts market research Develops marketing strategy Arranges advertising

 Distribution of in-house studio productions  “First look” arrangements  Negative pick-ups  Presales  Direct-to-DVD  Online / Video on Demand  “Hybrid distribution”  Self-distribution

 Scott Rudin (producer)  Deal with studio giving studio right of first refusal on projects  Studio may pay overhead costs  ~145 first-look deals with major studios Half of number in 2002

Variety, March 18-23,

Creation of ad campaign Publicity effort Press junket Booking theaters Placing ads Test screenings Delivery of prints Striking prints from negative Weekly decision to support film in ads Coordinate commercial tie-ins Blume, p. 336

 Not just American: Cannes, Sundance, Toronto, SXSW, New York, Venice, Berlin, Rotterdam, Telluride, Seattle, Chicago, Florida, Hong Kong, Karlovy Vary, Locarno, etc.  Many genre-specific: Hot Springs Documentary, Los Angeles Children’s, Outfest, San Francisco Short, Slamdance, Annency Int’l Animated, etc.

 American Film Market November, Santa Monica  European Film Market February, Berlin  Cannes Film Market May

 Studios: more frequently sequels (pre-existing property, fan base)  Many designed for DVD premiere Lower budgets than 5 yrs ago (now $5-$10 million)  Others are “busted theatricals”  Chosen for expansion potential (video + other platforms)  Turning into Direct-to- VOD h?v=C6gCuu8XNGI

 But there’s a business strategy here… a90-ae6d-11e1-bcc f92

Brick & Mortar 

 Many specialize in certain genres, markets, formats, foreign

 SModcast = theatrical distribution rights  Lionsgate = VOD, SVOD, EST, TV lbjwh_U_kvs ch?v=uJ1v6oFHefc

venture-takes-on-film-distribution-heavyweights ibute-the-bell-ringers-the-galleon-gold- philanthropic-film-project

 Ink (dir. Jamin Winans)  DVD released in Nov  Uploaded through Pirate Bay  Downloaded 400,000 times  One of top 10 most pirated movies  Ranked 16 th most popular film on IMDB

 