Stunning Seminars
To get started…
What’s a seminar?
Why use seminars?
5 Tensions of the Rhetorical Triangle
Your Goal is to Eliminate…
How are buying decisions made?
5 Stages of Winning Seminars
Reducing the Tensions…
Definition: Classic “fight or flight response” Primitive, automatic, inborn response that prepares the body to fight or flee from perceived attack, harm or threat to our survival. Amygdala Hi-Jack
Prefrontal Lobes Executive centre: integrates information from all parts of the brain; makes decisions to act. Brain Stem The most primitive part of the brain. Is associated predominantly with automatic reflexes, as well as memory and learning. Thalamus Processes sensory messages (e.g., eyes and ears) then routes them mainly to the neocortex. Amygdala Triggers emotional responses. Typically gets signals from the neocortex, but a quicker and fuzzier signal comes directly from the thalamus. Can hijack the brain when it perceives an emergency. Neocortex Complex thought Amygdala Hi-Jack
1. Stop 2. Oxygenate 3. Seek Information 4. Strengthen Heart
Reducing the Tensions…
New Client Goal? Revenue Goal? CCS Goal? Before the seminar…
What’s at stake…
Before the seminar…
How to work the room…
3 Sec30 Sec3 Min30 Min Trust Need HelpHurry ! CCS (Repeat all 4) 3 Hrs.3 Yrs. Client! 3 Minutes MAX per guest…
Before the Seminar…
Reducing the Tensions…
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About Eric Dombach… Point #1 Point #2 Point #3 Remember to use #’s, %’s, and $ amounts! Also, include something about your personal and/or family life.
Reducing the Tensions…
Begin coaching them in the seminar!
Coaches Join Tables to Discuss 5 Steps to Freedom Chaos Spend, Promote, Challenge Normalization Cash Flow, Monitor, Adjust Affluence Economize, Invest, Repay Freedom Reproduce, Acquire, Harvest Irrelevance Research, Model, Create
Stories, stories, stories…
We’ll help you develop an aggressive marketing plan…
Kitchen Manufacturer Changed existing advert: Stronger Headline, Offer, Call to Action, etc. This resulted in 65,000 of enquires for just an investment of 600.
Tie down with the Profit Equation…
Use the right language…
I’ll try that on my own, thanks! Let me see your resume. How do we get started? Use the right language…
Now, if you simply don’t have the time tonight or you have a business partner who needs to help you choose the program that works the best, what I can do is give you the opportunity to schedule yourself into my calendar for a complimentary coaching session… To close…
The Close
To close…
The key to closing in the room…
1.Choose a Rush Captain… 2.Diagram the tables and prospects… 3.Assign coaches to prospects… 4.Work together in seminar… 5.Coaches close or book CCS’s! Rush system…
Who will beat my record first?
After the seminar… 1. Room looked good 2. Strong “3 minutes” 3. Energetic manner 4. Good Rush System 5. Full room 6. Great temperature 1. “We” language 2. More tie downs 3. Music in breaks 4. Slow down pace 5. More stories 6. Require group participation
After the seminar…
Improving your CR’s…
So, what are your…
Objectives