Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl 1 December 16 th, 2015

This Webinar The Proven Strategies to Sell Yourself and Your Book(s) 2

Why this is IMPORTANT! Vital to any author’s success An important “ingredient” The “magic” 3

Selling Yourself When people buy your books, programs, products, they are buying the following … What it will do for them! People buy benefits! Focus on this and you’ll have greater success. 4

EXERCISE – please do this Make a list of the top 10 benefits (you and your book) How is it different / unique Think Benefit NOT Feature 5

How to Sell Selling is a Transference of Emotion You Must Believe Be Confident Energy in Everything In ALL Communication Verbal (in person, on stage, on the phone), s, web, sales copy, order forms 6

When Planning Your NY Times Best Seller Campaign Your goal is to sell 10,000 books in one week (that ship in the United States to the customers) You can pre-sell up to the time the book is released and HOLD the orders until the time of your campaign Timing is everything The more you pre-sell, the better! 7

Emmanuel Dagher Began to pre-sell in September Has been selling each and every month Primarily to his own list Some partners are promoting too Bulk of the sales are coming from his own list ON track to have 7000 books pre-sold He is HOLDING the orders 8

An Example

Emmanuel Dagher 10

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Giveaway

Pre-Sales 16

Pre-Selling Your Book 17 Take Pre-orders on a physical form Take Pre-orders on your website and YOU take payment Take Pre-orders on your website (on a special offer page) and the buyer goes to Amazon.com to buy the book (work with your publisher on the release date)

Selling Your Books Multiple places / ways to Pre-Sell Your Books Take Orders Hold Them & Process During your Campaign OR Take orders and place them later 18

On Your Site – Taking Orders Have a compelling offer Have an “order now” button You process the orders through your own shopping cart 19

Speaking Engagement Orders Every opportunity you have when you get in front of a room TAKE ORDERS! At networking events too! When you are attending an event! 20

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Promotion to Pre-Sell Create a Special Offer or Event Have a Package Include a Book or Book(s) Product Launch (can e done in advance or at a particular time ie. The actual release of the book) 22

The Order Form Ask for all information in order to get the book delivered to them Name, street address, city, prov/state, pc/zip, telephone, cell, address (print clearly) Payment information too! You do not need to be merchant authorized to take payment! 23

Create an Order Form 24

You Process the Order & Receive Payment You require a payment method unless you are planning to use their card for the processing of the order Paypal You can set up a Shopping Cart Recommendation is: You place the orders for the book with your credit card or the client’s credit card during the week of your campaign 25

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Matrixx Registration – 1000 books! 28

Master Sha He has something that people want – healing He believes in it DEEPLY He has a big following He made a bold request 135 people bought 117 books EA 29

In Summary Have the belief system first Communicate confidently Plan your pre-orders carefully Use multiple approaches Take Pre-orders on a physical form Take Pre-orders on your website and YOU take payment Take Pre-orders on your website (on a special offer page) and the buyer goes to Amazon.com to buy the book (work with your publisher on the release date) 30

Open Q & A 31