Cegedim Relationship Management Key Perspectives on Customer Databases November 2013

2 | Agenda This document should not be distributed without Cegedim authorization – Copyright 2013 Introduction 2013 Survey Results Executive Summary Recommended Readings Contacts

3 | This document should not be distributed without Cegedim authorization – Copyright 2013 INTRODUCTION Key Perspectives on Customer Databases

4 | This document should not be distributed without Cegedim authorization – Copyright 2013 Our Vision “Guide clients through the continuous transformation of the Life Sciences industry” Our Mission “Provide innovation in the sales, marketing & medical processes for Life Sciences with state-of-the-art technology, comprehensive value added data & industry leading services” Cegedim

5 | This document should not be distributed without Cegedim authorization – Copyright years experience improving sales & marketing employees worldwide 59% Outside France Relationship Management for Life Sciences Solutions & Services for Healthcare Insurers Software & Services for Healthcare Professionals 86 countries supporting customers €922 million revenue in 2012 Listed on NYSE Euronext Paris 1,1% Increase vs Cegedim

6 | This document should not be distributed without Cegedim authorization – Copyright M HCPs in 73 Countries KNOW 50 K+ Tablet and smartphone users PERFORM 5 M+ Prescriptions filled thru Co-Pay PROMOTE 20 M Aggregate spend transactions Globally COMPLY 20 K+ Analytics users EVALUATE 1.5 M Calls Supporting Commercial Teams SUPPORT Cegedim Relationship Management

7 | This document should not be distributed without Cegedim authorization – Copyright 2013 SURVEY RESULTS Key Perspectives on Customer Databases

8 | This document should not be distributed without Cegedim authorization – Copyright Results from an Industry Survey

9 | This document should not be distributed without Cegedim authorization – Copyright Targeting strategy 2. Territory management 3. Customer knowledge for Sales force effectiveness 1. Targeting strategy 2. Territory management 3. Customer knowledge for Sales force effectiveness 2011 Data Usages

10 | This document should not be distributed without Cegedim authorization – Copyright 2013 What for? Data Usages

11 | This document should not be distributed without Cegedim authorization – Copyright Accuracy 2.Freshness 3.Coverage 4.Completeness 1.Accuracy 2.Flexibility 3.Freshness 4.Coverage 5.Completeness 96% 88% 81% 67% 82% 65% 64% 58% 45% Main Attributes Data Values

12 | This document should not be distributed without Cegedim authorization – Copyright 2013 How to guarantee Accuracy? Processes listed as best practices for validation Data Values

13 | This document should not be distributed without Cegedim authorization – Copyright 2013 What’s the impact? What’s the impact of HIGH data Quality? Data Quality

14 | This document should not be distributed without Cegedim authorization – Copyright 2013 Data Quality What’s the impact of POOR data Quality?

15 | This document should not be distributed without Cegedim authorization – Copyright Outsourced Inhouse + 4 pts OutsourcedInhouse Inhouse or Outsourced ? 47% 53% Data Management

16 | This document should not be distributed without Cegedim authorization – Copyright Matching all sources 2.Establishing a unique ID/consoling Data 1.Matching all sources 2.Establishing a unique ID/consolidating Data 3.Verifying Data Key challenges Data Management

17 | This document should not be distributed without Cegedim authorization – Copyright 2013 Data Expectations What to expect from an Outsourced Database?

18 | This document should not be distributed without Cegedim authorization – Copyright Customer Master 2. Compliance tools 3. Inhouse Data management 1. Outsourced DataBase 2. Compliance tools 3. Customer Master Data Investments Top 3 priorities

19 | This document should not be distributed without Cegedim authorization – Copyright 2013 Major trends 68 % 66 % 65 % 59 % Data Investments

20 | This document should not be distributed without Cegedim authorization – Copyright | This document should not be distributed without Cegedim authorization – Copyright 2013 EXECUTIVE SUMMARY Key Perspectives on Customer Databases

21 | This document should not be distributed without Cegedim authorization – Copyright Survey key findings Values: Accurate data Validation: Phone verified by data experts 53% of the Surveyed participants already uses Outsourced database services Challenges: Matching all data and Consolidating a comprehensive view of customers along with verifying data. Expectations from an outsourced database: Access full panel of HCPs and Better Data quality through Professional data experts services Perspectives: Companies are coming to an understanding that data is becoming too problematic to collect and maintain internally. Investments: 68% of respondents plan on outsourcing this non-essential function and drive new advantages from next generation solutions.

22 | This document should not be distributed without Cegedim authorization – Copyright % of Life Sciences Executives Plan to Invest in Outsourced Databases 82% of survey respondents value accuracy as the most important criteria in selecting a data vendor. 63% consider phone verification by data experts as the most reliable method to validate customer data. Key Challenges of managing data internally: Priority Matching all sources Establishing a unique ID for each HCP High Quality data enhance Sales &Marketing Perfomance Cegedim Industry Survey 2013 EU State of Customer Data Low Data Quality impacts All levels ! Companies are coming to understanding that it is becoming too problematic to collect and maintain data internally Segmenting Targeting

23 | This document should not be distributed without Cegedim authorization – Copyright 2013 Only OneKey provides Quality data mined by both Technology and Research Associates worldwide. OneKey Uniqueness

24 | This document should not be distributed without Cegedim authorization – Copyright 2013 Key Perspectives on Customer Databases RECOMMANDED READINGS

Recommanded Readings Multichannel: Insights for Measuring Effectiveness October US Trends in Aggregate Spend and Disclosure Reporting March DisclosureReporting.pdf 2012 US Pharma Insights November Emerging Markets Today and Tomorrow: Insights on Healthcare, Pharmaceuticals and Future Trends in the BRIC Landscape April European Industry Survey on the Current State of Customer Data June

26 | This document should not be distributed without Cegedim authorization – Copyright 2013 CONTACT Key Perspectives on Customer Databases

Contacts Authors: Esther van Hulten Senior Vice President, OneKey Customer Insights Division Cegedim Relationship Management Morgane Lepee Marketing Director, Global OneKey Customer Insights Solutions Cegedim Relationship Management

28 | This document should not be distributed without Cegedim authorization – Copyright 2013 Thank you!