Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1 st Round Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat

GSCMI 2013 Case Competition 2 Main Issue (Gary)  Difficulty in adjusting the supply chain model due to high seasonal fluctuation  Sales/profit plummet during peak season  Excess Capacity during low season

GSCMI 2013 Case Competition 3 Short-term Recommendation (Gary) Increase Sales Growth and Profitability  Eliminate LL flavor  Lowest demand and low margin  Average sales of 41 per week  Maximize inventory utilization  Drive BT & BBS flavor sales  High correlation between BT and BBS flavor (Complement)  Free toppings for double scoop to drive sales

GSCMI 2013 Case Competition 4 Correlation between BBS and BT (Gary)

GSCMI 2013 Case Competition 5 Inventory Management Policy (Martin)  Deseasonalized weekly profit Old Policy De-seasonalized Profit Target Service982 Scaled Stocking954 Common Service929 Target level top 3630 Target level top 2828

GSCMI 2013 Case Competition 6 Inventory Management Policy (Martin)  Old Policy Target Service Scaled Stocking Common Service Top 3 Margin Top 2 Margin Target Service Scaled Stocking Common Service Scaled Stocking  New Policy

GSCMI 2013 Case Competition 7 Future Sales Profit Forecasting (Martin)

GSCMI 2013 Case Competition 8 Short-term Recommendation (Chastapon)  To eliminate excess capacity  Selling ice cream colloid (excess capacity) to other related industry  E.g. 1 st tier ice cream supplier for Fast food chain, catering, etc.

GSCMI 2013 Case Competition 9 Long-term Recommendation (Chastapon)  Introduction of new product line – soft serve ice cream Purpose:  Market Expansion to different regions in India  Mitigate cold chain infrastructure constraint Advantages:  Low investment cost for expansion (Kiosk: Rs = $500 < Standalone Parlor Rs = $7000)  High Shelf Life  No need for cold chain infrastructure (Ultra heat treated mix)

GSCMI 2013 Case Competition 10 Q & A