Bud Light’s Ad Campaign By Michael Hjorth Neil Trettin.

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Presentation transcript:

Bud Light’s Ad Campaign By Michael Hjorth Neil Trettin

 Originated in 1999  Originally called “Real American Heroes”  Campaign changed to “Real American Genius” after September 11 th attacks  Rock singer’s vocals done by original Survivor lead singer David Bickler

 Most award-winning radio campaign in the history of advertising  Campaign is designed as a spoof of 1980s power ballad songs and advertising  Pop culture has embraced the campaign  Examples:  SeaWorld plays parodies of the ads during a few of their shows.  Chris Rock has a spoof titled “Real People of Ignorance”

 Real Men of Genius (one) Real Men of Genius (one)  Real Men of Genius (two) Real Men of Genius (two)  Real Men of Genius (three) Real Men of Genius (three)

 enius enius  (for videos)