B REAST C ANCER A WARENESS M ONTH (BCAM). T AGLINE /C ONCEPT “L ET THE AWARENESS SPREAD, NOT BREAST CANCER.” Month-long campaign to spread cancer awareness;

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Presentation transcript:

B REAST C ANCER A WARENESS M ONTH (BCAM)

T AGLINE /C ONCEPT “L ET THE AWARENESS SPREAD, NOT BREAST CANCER.” Month-long campaign to spread cancer awareness; scheduled to begin on the 1 st of October, 2013 and go on till the 31 st of the month The campaign will feature interactive sessions with renowned specialists who will answer relevant queries of listeners “91 Cares” This campaign will be under the banner of “91 Cares”.

91 C ARES

S ALIENT F EATURES OF BCAM Oncologists and cancer researchers will be invited to talk about the basics of breast cancer; its symptoms and treatment. Shows will also include interactive (question/answer) sessions. Dr. Faisal Mamsa is going to do a special show wherein he will be talking about how cancer psychologically impacts patients and their loved ones. Focus will also be on educating family members on how to handle cancer patients sensitively. Desi Girl (Mon – Thurs; 10am to noon) Munch on Lunch (Mon – Thurs; 1 – 3pm) Analyze It with Dr. Faisal Mamsa (Friday; 10pm to midnight)

B REAST C ANCER A WARENESS M ONTH (BCAM)

P ROMOTION Four (4) 1-hr exclusive interview slots Promotional tails with: - Show promos - Pointers R ADIO D IGITAL Logo will be featured on all art work shared on social media.

T HANK YOU