Work with an NAR Green Designee!

What is NAR? What is NAR? NAR stands for the National Association of REALTORS®. In order for one to be considered a REALTOR®, he/she must be a member of NAR. All REALTORS® must adhere to the National Association of REALTORS® Code of Ethics. NAR has different designations within the association, in this instance we will be discussing NAR’s Green Designation.

Was developed by the National Association of REALTORS® in November, 2008 Provides REALTORS® with education on how green to identify and understand green building principles Recognizes, validates, and responds to concerns and priorities of the green-generation consumers—sellers, buyers, tenants, builders, developers. Is awarded to REALTORS® who have completed 18 hours of professional training with an option to focus residential, commercial, property management NAR’s Green Designation: NAR’s Green Designation:

I Can Share: I Can Share: The benefits of a green home or building to the consumer. Access to many top industry resources, tools, and updates to help you with your real estate transactions Information to help you market your projects with a variety of professionally crafted, FSC-Certified marketing materials targeting today’s consumers. The significance of home rating systems, available incentives & credits, and contacts with other green professionals who can provide specialized support where you want it most

Many Reasons To Build Green: Many Reasons To Build Green: Green homes are built to a higher standard Green homes sell faster than traditionally built homes You are interested in saving $ through energy efficiency Green homes are more comfortable for their occupants You believe in a more healthy, durable home Green homes consider the resources and materials used, and factor in the entire lifecycle from site design to demolition You are concerned about the environment

1.To use the constant information provided to me about new industry initiatives, findings, and resources to increase your property’s marketability 2.To provide financial benefit information on green housing/building options (low cost upgrades and features to higher cost) to the interested consumer 3.To identify the cost benefit of resource-efficient buildings and home systems, materials, land usage, and maintenance 4.To bridge the communication gap between builders and consumers about the benefit of green features As An NAR Green Designee, My Goals Are: As An NAR Green Designee, My Goals Are:

The Green MLS Toolkit The Green MLS Toolkit Answers questions and gives recommendations to real estate professionals on how to successfully implement a green initiative at their association and MLS system. Includes:  How to assemble a green team  Case Studies  Recommendations for what changes to make to the data entry forms  Examples of how to list green features in a property Is a collaborative effort from MLS operators, Association Executives, REALTORS®, national organizations and associations. Showcases the importance of a property’s green features to the client

An NAR Green Designee Can Help You: 1. Determine what green products and features potential buyers in your area may look for, based on green features listed in the MLS 2. Understand the advantages and cost benefits of building green 3. Select which products and professionals work best with your project and adhere to building green principles 4. Respond to obstacles that can impede green building development and construction 5. Market and sell your homes or buildings with green features 6. Connect with a pool of potential buyers interested in homes or buildings with green features 7. Learn the language of green homes and buildings 8. Highlight various green incentives and resources to clarify local, state, and federal credits for green features, products, and upgrades

“NAR Green Designees… respond to the growing consumer demand for energy efficient and sustainable homes and buildings. NAR Green Designees are educated to answer key questions and help consumers find the all of the information they seek.” Dale Stinton, NAR CEO “Thanks very much for creating this course and membership and empowering REALTORS® to be leaders of change.” Kayelin Wright, GREEN “It is more important than ever to educate REALTORS® on the impact of green homes and buildings on our markets and our communities.” Charles McMillan, 2009 NAR President “This course should be mandatory for all REALTORS®" Paige Arnold - Memphis REALTOR®, GREEN Testimonials Testimonials

I Am Your Green Resource! Marjory Lokahi Gentsch NAR GREEN Designee and Instructor Thank You! Thank You!